UNSPSC 80141500: Market research

UNSPSC 80141500 Market research is a Class code encompassing the market research, feasibility studies, and competitive intelligence work that state and local governments buy to inform policy, economic development, and business strategies. Recent state and local activity under this code spans polling firms conducting public health surveys, universities commissioning studies of online program viability and student dining operations, economic development agencies funding export-market research and trade-mission logistics, school districts purchasing instructional-content reviews, and municipalities contracting strategic planning research. The work is decidedly mission-focused rather than vendor-agnostic: jurisdictions typically procure market research in support of a specific program or decision point—sugar-sweetened beverage policy feasibility, workforce development system capabilities, farm-to-school program positioning, beauty-brand export readiness into named markets, and tourism destination branding.

Issuing bodies are highly fragmented across state departments (Texas Education Agency, Texas Department of Agriculture, California GO-Biz, Mississippi Department of Human Services, Florida Department of Commerce), counties (Dane County, Sarasota County, Pinellas County), cities (Cincinnati, Thousand Oaks, North Miami Beach, Fort Worth, Boulder County Public Health), independent school districts (Hillsborough County Public Schools, Cypress-Fairbanks ISD, Wicomico County Public Schools), universities (Arizona State University, University of Connecticut, Texas State University, University of Texas at Austin, Utah Tech University), convention and visitors bureaus, and transit authorities. Recent opportunities appear across California, Texas, Florida, Colorado, Wisconsin, Michigan, Georgia, Connecticut, Arizona, Rhode Island, Tennessee, and beyond. Representative recent solicitations include Boulder County Public Health's RFP for sugar-sweetened beverage polling due October 15, 2026 (not to exceed $15,000); the City of Thousand Oaks' RFP for Community-Based Social Marketing consulting due March 3, 2026, targeting residential electrification and household hazardous waste behavior change ($100,000 consultant allocation plus $250,000 grant funding); California GO-Biz's RFP for California medical device export-market acceleration due October 29, 2026 ($150,000 ceiling, budget for market research phases plus coaching); and Texas Department of Agriculture's RFP for Farm to School Strategic Plan due September 8, 2026. Activity is steady and distributed rather than concentrated.