UNSPSC 80141609: Sponsorship of event or celebrity

UNSPSC 80141609 Sponsorship of event or celebrity (Commodity) covers state and local government procurement of paid promotional partnerships with event properties, sports franchises, entertainment properties, and festival organizers — work that ranges from brand visibility and signage rights at marquee events to integrated marketing campaigns and social media promotions tied to specific venues or named properties. The code shows heavy activity in tourism marketing and agricultural brand promotion, where state departments, convention and visitors bureaus, and destination-marketing organizations secure sponsorships to amplify reach and consumer engagement across defined audiences.

State and local issuing bodies soliciting under this code span tourism boards, state departments of agriculture, convention and visitors bureaus, and regional special-purpose districts. The Florida Department of Agriculture and Consumer Services appears repeatedly, advertising single-source sponsorship agreements for the "Fresh From Florida" brand at sports properties (Tampa Bay Lightning, Orange Bowl), equestrian venues (World Equestrian Center in Ocala), festivals (South Beach Seafood Festival), and theme parks (Universal Orlando Resort), each valued between $50,000 and $250,000. Tourism development councils in Florida — Monroe County, Pinellas County (Visit St. Pete-Clearwater), and Broward County — solicit sponsorship and promotional-campaign services regularly. Representative recent opportunities include the Florida Department of Agriculture's single-source sponsorship intent with The Orange Bowl Committee, Inc. for promotional advertising at the Orange Bowl Game and Food & Wine Celebration under a $200,000–$250,000 agreement through June 30, 2027; Monroe County Tourist Development Council's RFP 646 for Campaign Production, Roll Out and Management services (proposals due October 20, 2026) spanning three years effective December 1, 2026 through September 30, 2030 with finalist presentations by mid-January 2027; and the 32nd District Agricultural Association (OC Fair & Event Center) RFP 0000040577 for Sponsorship and Advertising Sales Services (proposals due October 30, 2026) under a commission-based model with annual sales targets beginning at $3 million, a 5% small business preference, and a December 1, 2026 contract start. Activity concentrates in Florida, particularly among state agencies and tourism boards, with additional recent solicitations in California and Georgia. The code shows little breadth across states — most opportunities are single-source sponsorship notices from Florida's Department of Agriculture or fall within narrow tourism-marketing and event-promotion verticals in specific jurisdictions.