UNSPSC 80141505: Marketing plans

UNSPSC 80141505 Marketing plans is a Commodity code. State and local governments buy marketing strategy development, campaign planning, communications planning, and integrated outreach programs—often bundled with execution services—under this code. Recent solicitations show jurisdictions procuring comprehensive marketing and public outreach support spanning social media strategy, community engagement, brand positioning, media planning and buying, collateral design, event activation, and performance reporting. The mix of issuing bodies is broad: transportation authorities (Orange County Transportation Authority, Broward County Transportation Department), municipalities and county governments (City of Milpitas, City of College Park Georgia, City of New London), state agencies (Texas Office of the Governor, Texas Education Agency), universities and colleges (Broward College, East Texas A&M University, Prairie View A&M University), special districts (Glendale Elementary School District, Monterey-Salinas Transit District), and regional authorities (LOSSAN Rail Corridor Agency). The Orange County Transportation Authority appears as a repeat issuer across multiple solicitations in this dataset, reflecting sustained demand for marketing support on transit and environmental initiatives.

Geographic activity concentrates in California, Texas, and Florida, with secondary activity in Arizona, Arkansas, Connecticut, Georgia, Michigan, South Dakota, and Washington. Recent representative opportunities include the Orange County Transportation Authority's $150,000 RFP for Measure M Environmental Mitigation Program public outreach (proposals due July 13, 2026), also OCTA's $450,000 RFP for Pacific Surfliner social media marketing and digital services (proposals due July 9, 2026), the Ontario International Airport Authority's RFP for promotional merchandise vendor services with 8–10% small-business participation encouragement, and the City of Milpitas' RFP for on-call communications and marketing support spanning graphic design, video production, and media buying (proposals due July 28, 2026). The Texas Office of the Governor has posted multiple tourism-focused marketing RFPs under this code, including $300,000 for Mexico tourism public relations (July 1, 2026 due date) and $55,000,000 for domestic tourism advertising and marketing (June 5, 2026 due date with September 2026 start). Work is typically structured as time-and-expense contracts with fully burdened hourly rates, though some fixed-price arrangements appear; contract terms range from one to five years with common renewal options. No prevailing wage or DBE-mandatory set-asides are uniformly required, though some jurisdictions encourage small-business or disadvantaged-enterprise participation.