UNSPSC 80141505: Marketing plans

UNSPSC 80141505 Marketing plans is a Commodity code under which state and local governments solicit strategic and tactical marketing services—planning, campaign development, messaging, creative production, media buying, public relations, and digital marketing—tied to tourism promotion, transit ridership, community engagement, economic development, and institutional advancement. The code captures a broad mix of issuing bodies across multiple jurisdictions and sectors. Recent solicitations show municipalities (cities of Fort Worth, Dallas, Orlando, North Miami Beach, Thousand Oaks, Santa Fe, Holly Hill, Parker, Milpitas, and Enfield), counties (Sarasota, Dane, Orange, Pinellas, Broward, Monroe, Fulton, and Hillsborough), school districts (Cypress-Fairbanks ISD, Hillsborough County Public Schools, Wicomico County Public Schools, Atlanta Public Schools), transit authorities (Orange County Transportation Authority, Sarasota County Transit), regional planning entities (Clinton County Regional Educational Service Agency), convention and visitor bureaus (Monroe County TDC, Visit St. Pete-Clearwater), and higher-education institutions (Texas State University, University of Texas at Austin, Arizona State University, Rockland Community College, Community College of Rhode Island). The work being solicited is remarkably diverse in scope: Sarasota County sought a five-year public-transit marketing plan with market research and campaign execution (RFP, proposals due August 19, 2026); the Orange County Transportation Authority requested integrated express-lanes marketing across multiple media channels at $450,000 for three years (RFP, proposals due June 30, 2026); the City of Thousand Oaks commissioned a 24–36 month community-based social marketing campaign for climate and building electrification initiatives tied to a Clean Power Alliance grant (RFP, proposals due March 3, 2026); Broward County's Convention and Visitors Bureau posted three separate project-specialist solicitations for travel-trade marketing in Latin America, Continental Europe, and the UK/Ireland markets (open-end contracts, proposals due September 9–11, 2026); and the City of North Miami Beach requested comprehensive citywide brand development and implementation services with substantial completion in four months (RFP, proposals due September 2, 2026).

Geographic activity spans multiple states with notable concentration in Florida (Sarasota County, Hillsborough County, Pinellas County, Monroe County, Broward County, cities of North Miami Beach, Holly Hill, and Orlando), California (Orange County, Thousand Oaks, City of Milpitas), Texas (Fort Worth, Dallas, Austin, Texas State, Cypress-Fairbanks ISD), and Colorado (Town of Parker). Secondary activity appears in Connecticut (Enfield), Georgia (Atlanta Public Schools, Fulton County, Tybee Island), Michigan (Clinton County), Rhode Island (Community College, state videographer and photographer MPAs), Arizona (Arizona State University), Oregon (Clackamas County), Tennessee (Farragut), and New Mexico (Santa Fe). The breadth of recent issuing bodies and geographic spread indicates sustained demand across municipal, county, regional, and institutional procurement systems. Representative recent opportunities include the Orange County Transportation Authority's $450,000 three-year express-lanes marketing program emphasizing ethnic marketing in Spanish, Chinese, Korean, Vietnamese, Tagalog, and Farsi (RFP 250271, proposals due June 30, 2026); Sarasota County's Breeze public-transit marketing plan encompassing five-year strategy, annual research, and implementation (RFP 262858MM, proposals due August 19, 2026); the City of Thousand Oaks' community-based social marketing consultancy for residential electrification and household hazardous-waste reduction (RFP 2026RFPQCBSM, proposals due March 3, 2026); and the City of North Miami Beach's citywide brand development and implementation services (RFP, proposals due September 2, 2026). The code also captures specialized work including visitor-guide distribution (City of Santa Fe ITB FY27ITB013), truck-wrap design and installation (Hillsborough County Public Schools ITQ 26137ITQDST, proposals due April 28, 2026), community-market management (City of Holly Hill RFP 26-ADM-01, proposals due August 20, 2026), and promotional items (City of Philadelphia Bid B2728105). Contract values range widely from micro-purchases under $25,000 to multimillion-dollar three- and five-year regional marketing programs; compensation is typically structured on hourly rates with reimbursable expenses, fixed fees, or time-and-expense bases with specified budget ceilings.