UNSPSC 80141513: Market research one on one interviews

UNSPSC 80141513 Market research one on one interviews (Commodity) captures state and local government procurement of direct, qualitative engagement with target audiences—individual interviews, focus groups, stakeholder listening sessions, and similar interpersonal research methods used to inform strategy, policy, and program design. Recent solicitations show governments using this code for public opinion surveys on transportation and infrastructure priorities, community-based social marketing research on environmental and health behaviors, visitor and tourism market assessment, and feasibility studies for local initiatives. The work spans issuing bodies including city planning and transit departments, county environmental offices, convention and visitor bureaus, and regional educational agencies. Scope varies from narrowly bounded single-topic research efforts (such as Boulder County Public Health's sugar-sweetened beverage reduction polling, contracted for $15,000 and completed within a calendar year) to multi-phase engagement campaigns spanning 24–36 months and involving behavioral science, segmentation analysis, messaging development, and pilot testing with underserved populations (as in Thousand Oaks' community-based social marketing work for climate action).

Geographic distribution of recent activity centers on Florida (Sarasota County, Broward County, Monroe County, and Pinellas County conducting tourism and destination marketing research), Texas (Austin, Fort Worth, and state-level university and agency procurement), California (Thousand Oaks), Colorado (Boulder County), Georgia (Atlanta and Fulton County), Tennessee (Farragut), and the Midwest. Counties and municipalities are the dominant issuing bodies, with transit authorities and convention bureaus appearing frequently as repeat buyers. Representative solicitations include Sarasota County's three-year marketing consultant engagement for Breeze transit (RFP, proposals due August 19, 2026, $450,000 contract value including market research and annual awareness questionnaires), City of Thousand Oaks' 24–36-month community-based social marketing consulting engagement for climate and environmental planning (RFP/Q, proposals due March 3, 2026, approximately $100,000 for consultant services), and Orange County Transportation Authority's express lanes marketing program (RFP 250271, $450,000 over three years including market research with segmentation studies and customer research).