UNSPSC 80141642: Retail storefront services

Retail services means uses providing services, as opposed to products, sell items or services to customers for their consumption, use, or pleasure. They typically sell items and services in-store but some items may be sold online or over the phone and then shipped to the customer. Examples of retail businesses include clothing, drug, grocery, and convenience stores.

UNSPSC 80141642 Retail storefront services (Commodity) encompasses public outreach, marketing communications, and event promotion services that state and local governments procure to support tourism, transit infrastructure, community engagement, and destination branding initiatives. The code shows substantial recent activity, though the opportunities span communications, social media, and destination marketing rather than traditional retail operations—reflecting how issuing bodies tag public-facing engagement work under this classification. Orange County Transportation Authority (OCTA) is a standout repeat buyer, appearing in multiple recent procurements for public outreach and marketing services across its transit and infrastructure programs; other frequent issuers include state tourism offices (Texas), county convention and visitors bureaus (Greater Fort Lauderdale, College Park Georgia, Collier County Florida), transit and regional planning agencies (Broward County, North Florida TPO, Monterey-Salinas Transit), and municipal governments (City of Milpitas, City of New London, City of Thousand Oaks). School districts and education service centers also use this code for marketing and communications support. The scope of work is dominated by social media management, digital marketing, content creation, strategic communications planning, event marketing, and community outreach coordination—often bundled as turnkey programs that include media buying, graphic design, videography, multilingual collateral development, and stakeholder engagement. Representative recent procurements include OCTA's RFP 250350 for Measure M Environmental Mitigation Program public outreach ($150,000, three-year term, proposals due July 13, 2026); OCTA's RFP 250271 for 405 and 91 Express Lanes marketing ($450,000, three-year term, due June 30, 2026); Ontario International Airport Authority's RFP 2026-RFP-082 for promotional merchandise vendor services (proposals due July 23, 2026); LOSSAN Rail Corridor Agency's RFP 250315 for Pacific Surfliner social media and digital marketing ($450,000, one-year initial term, proposals due July 9, 2026); and the Office of the Governor of Texas's multiple international tourism marketing procurements for Mexico, Israel, Australia-New Zealand, and Asia-Pacific markets ($250,000–$400,000 ranges, multi-year terms with renewal options).

Geographic concentration centers on California (OCTA procurements dominate, with additional activity from Monterey-Salinas Transit, City of Milpitas, Collier County's tourism division in Florida), Texas (multiple state tourism and economic development office solicitations, plus Texas Education Agency, Texas A&M campuses, and Texas Workforce Commission), and Florida (Broward County, North Florida TPO, Greater Fort Lauderdale CVB, City of New London connections, Collier County). Secondary activity spans Georgia (Department of Natural Resources, City of College Park, Pulaski County), Arizona (school districts), Colorado (Washington State Department of Commerce FIFA grant program), Michigan (Great Lakes Water Authority), Connecticut (City of New London), and South Carolina (regional education center). Evaluation typically weights work plan and technical approach at 25–40 percent, experience and qualifications at 20–35 percent, cost at 10–25 percent, and staffing organization at 10–25 percent. Time-and-expense arrangements with fully burdened hourly rates are standard; fixed-price and performance-based fee structures are less common. Insurance requirements consistently include $1 million commercial general liability and $1 million professional liability or errors-and-omissions coverage. Prevailing wage and DBE participation goals vary by funder (FTA-funded transit work often carries DBE requirements; state and local general-fund work may not). Most contracts run two to three years with optional renewal periods, and response dates cluster in late June through July 2026, indicating strong current pipeline activity.