Executed VisionPoint Marketing LLC.pdf

This is a professional services contract for Brand Strategy Marketing Services Ad Buying Digital between the University of Wisconsin-Milwaukee (UWM) and VisionPoint Marketing, LLC, located in Raleigh, North Carolina. The contract is executed on behalf of the State of Wisconsin through the Board of Regents of the University of Wisconsin System, with key personnel including Contract Administrator Laura Bandemer Purifoy, Contract Manager Pam Loignon, and VisionPoint Marketing CEO Diane Kuehn serving as the primary contact for contract issues.

The contract covers comprehensive digital marketing and media buying services, including media planning and execution across television, web, digital, social media, and other marketing channels to reach UWM's target audiences. VisionPoint Marketing will coordinate UWM-approved media buys, track and reconcile invoices, develop efficacy metrics, and provide periodic reporting on campaign performance. The contractor operates on a 20% commission rate structure and must submit monthly invoices detailing media purchases and campaign metrics. The contract term runs for one year through June 30, 2020, with four automatic one-year renewal options unless terminated by either party with proper notice. All services must be accompanied by fully executed scopes of work and adhere to UWM's branding guidelines, with cooperative purchasing allowed but requiring written permission from UWM's Vice Chancellor of University Relations and Communications.