UNSPSC 80141514: Market research mail surveys

UNSPSC 80141514 Market research mail surveys is a Commodity code for survey design, administration, and analysis services that state and local governments procure to gather community input, assess needs, and measure program effectiveness across transportation, public health, environmental management, education, and tourism initiatives. Recent solicitations show these governments conducting market research through surveys, mail outreach, and stakeholder engagement to inform planning, marketing, and community engagement strategies. The issuing bodies span transit authorities, state tourism and economic development offices, cities, counties, school districts, and special-purpose agencies. Orange County Transportation Authority appears frequently as a buyer of community outreach and public engagement services that incorporate survey and research components; other repeat buyers include state tourism offices (Texas), municipal governments (Thousand Oaks, College Park, Milpitas, North Miami Beach), and regional planning organizations. The work being solicited ranges from brand perception research and market segmentation studies for tourism and economic development to stakeholder database development, customer engagement metrics tracking, and needs assessment for transportation corridors and environmental programs.

Activity concentrates in California, Texas, Florida, and the broader South and Southeast, with secondary presence in the Mountain West and Midwest. Representative recent opportunities include the Orange County Transportation Authority's RFP 250350 for public outreach services for the Measure M Environmental Mitigation Program (due July 13, 2026, $150,000 initial term), the Texas Office of the Governor's RFP 301-26-07016 for Tourism Advertising and Marketing Services (due June 5, 2026, $55 million initial term with strategic planning and research components), and the City of Thousand Oaks' RFP 2026RFPQCBSM for Community-Based Social Marketing consultant services with behavior research and audience segmentation work (due March 3, 2026, over $300,000 total project budget). The Great Lakes Water Authority's RFP for Marketing and Communication Services (due May 22, 2026) and the South Dakota Department of Social Services' RFP 19756 for Child Care Market Rate Survey services (due May 5, 2026) illustrate sustained demand for research-backed engagement and communications planning across diverse state and local missions.