UNSPSC 80141501: Marketing analysis

UNSPSC 80141501 Marketing analysis is a Commodity code that covers the full range of market research, audience segmentation, campaign strategy development, and performance analytics services that state and local governments buy to inform public communications, tourism promotion, economic development, and stakeholder engagement. Recent state and local solicitations show concrete demand for consultant-led analysis supporting brand positioning, audience targeting, competitive benchmarking, campaign effectiveness measurement, and data-driven strategic planning across transportation authorities, economic development offices, municipalities, water utilities, education agencies, and convention authorities.

State and local buyers span transportation authorities (Orange County Transportation Authority, Broward County Transportation Department), municipal governments (City of Thousand Oaks, City of Milpitas, City of College Park, City of North Miami Beach), special districts (Monterey-Salinas Transit District, San Bernardino County Service Area), Texas state agencies (Texas Education Agency, Texas A&M University, Texas Veterans Land Board), Florida state entities (Florida Department of Commerce), and higher-education institutions (Broward College, Prairie View A&M University, East Texas A&M University). The Orange County Transportation Authority and related entities appear as repeat buyers across multiple recent solicitations. Geographic activity concentrates in California (Orange County Transportation Authority, Bay Area cities), Texas (state agencies and universities), and Florida (municipal and state procurement), with additional activity in Arkansas, Georgia, Michigan, Connecticut, Colorado, and South Dakota. Representative recent opportunities include the Texas Veterans Land Board's RFP 7969-JW for social media and digital media data analytics services tracking performance metrics and competitive benchmarking across platforms, due May 7, 2026; East Texas A&M University's RFQ-26-0003 for on-call marketing services encompassing audience research, campaign development, digital strategy, and performance measurement, due July 23, 2026; the City of Thousand Oaks' Community-Based Social Marketing consulting procurement to design behavior-change campaigns supporting climate and environmental initiatives, with proposals due March 3, 2026; and the Great Lakes Water Authority's marketing and communication services solicitation seeking vendors to provide reputation management, crisis communications strategy, and media training, with responses due May 22, 2026. Pricing across recent opportunities ranges from $99,900 fixed-price contracts for specialized trade marketing to $450,000 three-year agreements for integrated marketing analytics and communications support.