UNSPSC 80141501: Marketing analysis

UNSPSC 80141501 Marketing analysis is a Commodity code covering research, strategy development, and analytical services that state and local governments use to inform marketing and communications campaigns, branded programs, and public engagement initiatives. Recent solicitations show state and local buyers purchasing market research, campaign analytics, audience segmentation studies, polling services, behavioral analysis, competitive positioning assessments, and performance measurement tied to tourism marketing, public health messaging, transit ridership promotion, community programs, and institutional brand development. The issuing-body mix spans county convention and visitors bureaus, municipal transit authorities, school districts, state departments, colleges and universities, and special-purpose districts. Cities including Sarasota, Orange County, Dane County, and Monroe County in Florida and California have posted multiple marketing and public outreach contracts in recent months, suggesting sustained activity in tourism and destination marketing. Counties and municipalities nationwide—from Utah to Connecticut to Colorado—are actively soliciting marketing strategy, audience research, and performance analytics as foundational services in competitive procurement cycles.

Geographic activity concentrates in Florida, California, Colorado, and Texas, with additional recent opportunities in Utah, Michigan, Georgia, Tennessee, Wisconsin, and Rhode Island. Representative recent opportunities include Sarasota County's RFP for comprehensive marketing services for the Breeze transit system (262858MM, proposals due August 19, 2026), requesting market research, five-year marketing plan development, audience segmentation, and performance tracking on a three-year initial term; Orange County Transportation Authority's RFP 250271 for 405 and 91 Express Lanes marketing ($450,000 over three years, proposals due June 30, 2026), covering integrated strategic planning, digital and traditional media campaigns, ethnic marketing in five languages, and quarterly performance reporting; and Clinton County Regional Educational Service Agency's RFP for comprehensive marketing and communications services supporting Michigan's MiSTEM Network across 16 regions (RFPCCR2600000025711, approximately $285,000 for one year with renewal option, proposals due September 19, 2026), encompassing brand strategy, social media management, content creation, and analytics. The City of Thousand Oaks' RFP 2026RFPQCBSM for community-based social marketing consulting ($100,000+ budget, proposals due March 3, 2026) reflects state and local investment in behavioral science and audience research to drive public adoption of specific programs. Boulder County Public Health's polling RFP (PHI00426, not to exceed $15,000, proposals due October 15, 2026) exemplifies targeted, lower-value market research for specific policy feasibility assessments. Activity shows sustained procurement velocity across multiple regions, with contracts typically structured on time-and-expense, hourly-rate, or fixed-fee bases; multiple awards are common in tourism and transit contexts.