UNSPSC 80142111: Legacy marketing

Service provided to explore options for legacies, i.e. personal donation by will.

UNSPSC 80142111 Legacy marketing is a Commodity code capturing public outreach, community engagement, and destination-focused promotional work that state and local governments are actively soliciting. Recent state and local opportunities show the code applied to transit authority marketing campaigns, water utility communications programs, convention and visitor bureau services, and tourism promotion initiatives—work spanning strategic messaging, digital and social media execution, event activation, collateral development, and stakeholder engagement. The issuing bodies are mixed: transit authorities (Orange County Transportation Authority, Broward County Transportation Department), cities (North Miami Beach, Milpitas, College Park, Milton, Thousand Oaks), counties (Collier, Broward, Pulaski), education institutions (Texas A&M University, East Texas A&M University, Region One Education Service Center), state agencies (Texas Office of the Governor, Texas Education Agency, Texas Department of Transportation), and special-purpose districts (Greater Fort Lauderdale Convention & Visitors Bureau). The Orange County Transportation Authority appears repeatedly as a heavy buyer of community engagement and marketing services across multiple transportation and environmental programs.

Opportunities are concentrated in California (Orange County Transit Authority solicitations for Express Lanes, OC Streetcar, rail capital projects, and environmental mitigation outreach), Texas (state-level tourism and trade marketing in multiple geographies including Mexico, Israel, and Asia; university marketing at Texas A&M and TSTC), and Florida (Broward County transit and convention bureau work, Miami-Dade water utility communications). Representative recent work includes the Orange County Transportation Authority's RFP 250350 for public outreach on environmental mitigation ($150,000 over three years, responses due July 13, 2026), the Ontario International Airport Authority's RFP 2026-RFP-082 for promotional merchandise sourcing and fulfillment ($scope not disclosed, responses due July 23, 2026), and the City of Milpitas RFP 26-155 for on-call communications and marketing support including video production and media buying (five-year term, responses due July 28, 2026). The Texas Office of the Governor is actively procuring destination-marketing services in multiple international markets—Mexico (RFP 301-26-06599, $300,000 maximum, responses due July 1, 2026), Israel (RFP 301-26-06531, responses due July 8, 2026), and Asia (RFP 301-26-07406, $400,000 maximum, responses due June 17, 2026)—all requiring in-market office presence and bilingual staff. Competition is fragmented across dozens of jurisdictions with no obvious geographic or issuing-body concentration; contract values range from $99,900 (project-specialist roles) to $450,000 (multi-year transit and rail marketing programs) to $55 million (Texas statewide tourism advertising). Most opportunities are structured as time-and-expense or fixed-price consulting arrangements with three-year initial terms and optional renewals.