Directional Ad-Vantage Holdings, LLC
Boca Raton, FL Doing business as Smartlite
- UEI
- QCCAEMCZ6UN5
- CAGE
- 5BKG3
- Primary NAICS
- 541850 Indoor and Outdoor Display Advertising
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 4800 N Federal Hwy #100a, Boca Raton, FL 33431, USA
- Website
- smartliteusa.com
- Founded
- 2001
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $30,115 |
| FY2025 | $78,813 |
| FY2024 | $5,135 |
| FY2023 | $34,970 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Air Force | $30,115 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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|---|---|---|
| Clear Channel Outdoor, LLC | San Antonio, TX | 541850 Indoor and Outdoor Display Advertising |
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| Global Media Marketing, Inc. | Yorba Linda, CA | 541810 Advertising Agencies |
| Student Paths, LLC | Saint Paul, MN | 541890 Other Services Related to Advertising |
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About the company
Directional Ad-Vantage Holdings, LLC, doing business as Smartlite, operates as a small business prime contractor providing digital advertising, mall directory signage, and static display advertising placements to defense and military agencies, competing entirely under the Total Small Business set-aside category on a portion of its recent work and full-and-open on the remainder. The Boca Raton, Florida-based limited liability company specializes in targeted advertising and directory marketing services designed to support military recruitment, retention, and public awareness initiatives at installations and high-traffic shopping locations across multiple states.
Smartlite's customer base centers narrowly on defense and National Guard organizations. The top five funding agencies account for 90% of recent awards by count and 98% by combined potential value, heavily weighted toward the Department of the Air Force Air National Guard (3 awards, $152 thousand combined potential value), which anchors the portfolio. The Department of the Air Force (1 award, $50 thousand), the Department of the Air Force Materiel Command (2 awards, $47 thousand), the Department of the Army New Mexico Army National Guard (2 awards, $14 thousand), and the Department of the Army Arkansas Army National Guard (1 award, $16 thousand) complete the active customer set. All ten awards are prime contracts; Smartlite has no subcontract footprint in the source data.
Smartlite's capability portfolio consists of mall directory advertising, digital billboard campaigns, and static digital advertising signs placed in shopping areas and military facilities. Recent representative work includes a $127,725 firm fixed-price purchase order from the Air National Guard awarded September 7, 2026, for smartlite digital advertising at five local businesses in Montgomery, Alabama with a performance period extending through August 31, 2031; a $49,816 Total Small Business purchase order from the U.S. Air Force awarded October 1, 2025, for directory display advertising in five high-traffic shopping locations throughout Minnesota with completion by September 30, 2026; and a $34,970 purchase order from the Air Force Materiel Command for mall directory advertising in Bellingham, Washington, awarded September 15, 2023.
Award activity has been episodic but recent — one award in 2016, then a two-year gap through 2022, followed by two awards in 2023, one in 2024, three in 2025, and two in 2026. The portfolio carries $285 thousand in combined potential value across all ten awards, with $170 thousand obligated (60% of ceiling). Place of performance spans multiple states, including Montgomery and Birmingham, Alabama; Huntsville and Dothan, Alabama; Minnesota; Albuquerque, New Mexico; Oak Creek, Wisconsin; Bellingham, Washington; and Fort Snelling, Minnesota. No parent vehicles, IDIQs, or multi-agency contracts appear in the source data; all awards are individual purchase orders.
Quick answers
Is Directional Ad-Vantage Holdings, LLC registered in SAM.gov?
Yes. Directional Ad-Vantage Holdings, LLC's SAM.gov registration is active through January 30, 2027.
What is Directional Ad-Vantage Holdings, LLC's CAGE code?
Directional Ad-Vantage Holdings, LLC's CAGE code is 5BKG3, and its Unique Entity ID (UEI) is QCCAEMCZ6UN5.
How much has Directional Ad-Vantage Holdings, LLC received in federal contracts?
Federal contracts obligated $78,813 to Directional Ad-Vantage Holdings, LLC in fiscal year 2025 and $149,032 in fiscal years 2023 through 2027.
How does Directional Ad-Vantage Holdings, LLC rank among federal contractors?
Directional Ad-Vantage Holdings, LLC ranked #21 in NAICS 54185, #65 in PSC 9905 and #96 in NAICS 33995 in FY2025.
What is Directional Ad-Vantage Holdings, LLC's most recent federal award?
Directional Ad-Vantage Holdings, LLC's most recent federal contract award is Smartlite digital advertising at 5 local businesses (W50S6N26PA019), from Department of the Army, on September 7, 2026.
On GovTribe
See Directional Ad-Vantage Holdings, LLC's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors