Directional Ad-Vantage Holdings, LLC
Boca Raton, FL Doing business as Smartlite
- UEI
- QCCAEMCZ6UN5
- CAGE
- 5BKG3
- Primary NAICS
- 541850 Indoor and Outdoor Display Advertising
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Physical address
- 4800 N Federal Hwy #100a, Boca Raton, FL 33431, USA
- Website
- smartliteusa.com
- Founded
- 2001
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Smartlite digital advertising at 5 local businesses. | Department of the Army | $25,545 | |
| Aljfhq ANG digital billboard campaign - 2 locations - huntsville, AL and dothan, AL | Department of the Army | $4,570 | |
| Directory display advertising in at 5 highly trafficked shopping locations throughout the state of minnesota. | Department of the Army | $49,816 | |
| Static digital advertising signs will be in high traffic shopping areas and generate maximum possible impressions in… | Department of the Army | $19,897 | |
| Two (2) panels advertising all material provided by the new mexico army national guard (nmarng) for recruitment and… | New Mexico National Guard | $9,100 |
About Directional Ad-Vantage Holdings, LLC
Directional Ad-Vantage Holdings, LLC, operating under the business name Smartlite, is a for-profit limited liability company based in Boca Raton, Florida, that has been registered in SAM.gov since February 2009. The company specializes in providing targeted advertising and marketing services to the federal government, with a particular focus on serving defense-related agencies and military organizations. Smartlite has established itself as a provider of strategic advertising placements and promotional materials designed to support recruitment, retention, and public awareness initiatives within the defense sector.
Smartlite's federal contract history demonstrates a consistent focus on advertising and marketing services delivered to military and defense agencies. The company has received five prime federal contract awards, all structured as firm fixed-price purchase orders, with a combined contract value of approximately $81,178.50. These contracts have been funded by the Air National Guard, Air Force Materiel Command, and the New Mexico National Guard. The types of services provided include mall directory advertising at military installations and high-traffic shopping areas, static digital advertising signage designed to generate maximum impressions in designated locations, and the design and production of recruitment and retention advertising panels. Recent awards include a September 2025 contract from the Air National Guard valued at $19,896.50 for 52 weeks of static digital advertising signage in Birmingham, Alabama shopping areas, and an August 2025 contract from the New Mexico Army National Guard valued at $9,100 for the creation of two advertising panels supporting recruitment and retention objectives. Earlier contracts included mall directory advertising services for the Air Force Materiel Command at locations in Bellingham, Washington and Oak Creek, Wisconsin, valued at $34,970 and $12,077 respectively. All contracts were awarded without set-aside designations except for the most recent Air National Guard award, which carried a total small business set-aside designation, indicating Smartlite's status as a certified small business entity eligible for such preferences in federal contracting.
Quick answers
What is Directional Ad-Vantage Holdings, LLC's UEI?
Directional Ad-Vantage Holdings, LLC's Unique Entity ID (UEI) in SAM.gov is QCCAEMCZ6UN5.
What is Directional Ad-Vantage Holdings, LLC's CAGE code?
Directional Ad-Vantage Holdings, LLC's CAGE code is 5BKG3.
What is Directional Ad-Vantage Holdings, LLC's primary NAICS code?
Directional Ad-Vantage Holdings, LLC's primary NAICS code is 541850 (Indoor and Outdoor Display Advertising).
Where is Directional Ad-Vantage Holdings, LLC located?
Directional Ad-Vantage Holdings, LLC's physical address in SAM.gov is 4800 N Federal Hwy #100a, Boca Raton, FL 33431, USA.
Is Directional Ad-Vantage Holdings, LLC registered in SAM.gov?
Yes. Directional Ad-Vantage Holdings, LLC's SAM.gov registration is active through January 30, 2027.
What is Directional Ad-Vantage Holdings, LLC's most recent federal award?
Directional Ad-Vantage Holdings, LLC's most recent federal contract award is Smartlite digital advertising at 5 local businesses (W50S6N26PA019), from Department of the Army, on September 7, 2026.
On GovTribe
See Directional Ad-Vantage Holdings, LLC's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
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