UNSPSC 80141600: Sales and business promotion activities

UNSPSC 80141600 Sales and business promotion activities is a Class code under which state and local governments solicit services to attract investment, promote regional brands, and generate consumer awareness through targeted outreach, marketing partnerships, and promotional campaigns. The code captures work ranging from international business development representation and event entertainment coordination to consumer-facing retail marketing programs and destination promotion.

Recent state and local solicitations under this code reflect a diverse issuing-body base dominated by state economic development and marketing departments, municipalities, county convention bureaus, and specialized authorities. The Florida Department of Agriculture and Consumer Services has posted the heaviest recent activity—a series of "Fresh from Florida" grocery retailer marketing program notices across multiple single-source determinations with retailers including Walmart Connect, Whole Foods, Sprouts Farmers Markets, IGA, Piggly Wiggly, Winn-Dixie, and The Fresh Market, each representing promotional partnerships estimated at $35,000 to $850,000. Beyond Florida's retail focus, Fairfax County Economic Development Authority has solicited international business attraction representatives for the United Kingdom (RFP202704, due October 29, 2026) and California (RFP202701, due July 16, 2026) to promote Fairfax County to technology companies; the City of Daytona Beach issued an RFP for amusement park operator consultant services (2654RFP, due October 27, 2026); the Georgia World Congress Center Authority requested audio-visual and production rigging services (PE92200RFP2027000000093, due September 30, 2026, with mandatory pre-proposal meeting September 15); and the Connecticut Airport Authority solicited marketing, advertising, and media buying services for Bradley International and general aviation airports (RFPNO2027001, due August 12, 2026). Geographic activity concentrates in Florida, followed by notable representation in Virginia, Georgia, Connecticut, and Rhode Island. The code sees ongoing use by state tax and purchasing offices, county visitor bureaus, and university systems for discrete promotional services; activity appears steady across the October 2026 posting window with contract values ranging from under $50,000 for single-market retail campaigns to $682,700 for multi-year event production and over $800,000 for omnichannel advertising partnerships.