Doral Central Park Naming Rights Partnership

The City of Doral, Florida, issued an Invitation to Negotiate (ITN) seeking a strategic corporate or brand partner for exclusive naming rights to Doral Central Park, a 78-acre public space and the city's largest park serving as a central hub for fitness, recreation, and community gatherings. The park features modern facilities, year-round programming, scenic lake views, expansive green spaces, and a professionally managed amphitheater hosting concerts, cultural festivals, and fitness activities. Respondents must demonstrate minimum qualifications including three years of continuous business operation, active status with the Florida Division of Corporations, and no debarment or suspension from government contracts. The evaluation process spans four phases—Phase I (response evaluation and shortlisting), Phase II (presentation, Q&A sessions, and refined proposals), Phase III (negotiation meetings), and Phase IV (final evaluation and recommendation)—with evaluation criteria weighted as follows: proposer qualifications and naming rights negotiation experience (20%), proposed approach and strategy (20%), revenue generation strategy and financial model (30%), references and past performance (10%), local knowledge and community sensitivity (10%), and value-added services or innovation (10%). The initial contract term spans twenty years with five additional one-year renewal options available. Key deadlines include a non-mandatory pre-submittal conference and site visit on June 3, 2026, at 10:00 a.m., a written questions deadline of June 10, 2026, and electronic proposal submission via OpenGov by June 16, 2026, at 2:00 p.m.

No specific set-aside designations or restrictions limiting responses to particular organization types, including disadvantaged enterprises, are identified in the procurement documentation. No incumbent vendors or current contractors are referenced. The financial commitment required ranges from $175,000 to $250,000, with the payment structure and schedule to be defined at the time of award; financial contributions may be structured as annual payments or multi-year installments subject to City approval and may include additional contributions beyond the naming fee for capital improvements, programming support, or maintenance funding. The City reserves the right to award a minimum of one contract and retains all sovereign prerogatives, including the right to reject all responses, cancel the solicitation, or reissue the ITN if negotiations reach an impasse.