UNSPSC 80141638: Customer relationship services

Customer relationship marketing and loyalty services is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

UNSPSC 80141638 Customer relationship services is a Commodity code under which state and local governments procure software platforms, consulting services, and operational support for managing interactions with students, patients, physicians, constituents, and other stakeholder groups. Recent activity shows demand for web-based data collection and reporting systems (particularly in K-12 education), evaluation and quality assurance consulting, customer experience program design, and specialized operational services such as airport curbside management. Issuing bodies span state education agencies, county governments, cities, school districts, and special-purpose authorities including transit and aviation agencies. The Texas Education Agency appears as a repeat buyer, issuing multiple RFPs for instructional materials management, student fitness assessment tracking, and afterschool program evaluation. Counties and municipalities procure more narrowly—Seminole County Utilities sought call monitoring and quality assurance; Atlanta Department of Aviation solicited curbside management and customer feedback dashboard services. School districts, workforce boards, and healthcare entities round out the issuer base.

Activity concentrates in Texas, Florida, and the Southwest, with Texas showing the highest volume through TEA's education-focused procurements. Recent opportunities include the Texas Education Agency's RFO 701-26-006 for a web-based physical fitness assessment SaaS platform supporting 2,000,000 K-12 students with a September 2026 anticipated start (response deadline July 9, 2026); Seminole County Utilities' RFP-5150-26/LTT for independent call monitoring and quality assurance services with proposals due March 11, 2026; the City of Atlanta Department of Aviation's multi-step sealed-bid procurement for a social media and customer feedback dashboard with prequalification notice due April 27, 2026; and the Superior Court of California, County of Los Angeles' RFP 2026037 for customer experience program design and implementation consulting services with proposals due May 7, 2026. Pricing structures vary widely—some contracts operate on monthly per-unit fees, others on fixed annual licensing or flat-rate evaluation fees, and a few on cost-reimbursable or time-and-materials bases. Set-asides and preferences appear inconsistently; Texas procurements typically require HUB subcontracting plans with service-disabled veteran participation goals, while some Arizona and Florida opportunities specify no explicit set-aside designations.