UNSPSC 80141638: Customer relationship services

Customer relationship marketing and loyalty services is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

UNSPSC 80141638 Customer relationship services is a Commodity code. State and local governments soliciting under this code are actually procuring customer-facing personnel services, feedback management platforms, and relationship-tracking software spanning hospitality, airport operations, marketing, and healthcare settings. Recent activity shows the code tagged to work ranging from hospital ambassador and valet services to social media dashboards, brand ambassador programs, and physician relationship management systems—a scope wider than the abstract code name suggests and one where the actual work tracks more toward customer experience operations and digital engagement tools than traditional relationship management consulting.

Issuing bodies include city and county government (City of Atlanta Department of Aviation, County of San Mateo, City of DeBary, City of Peoria), state education agencies (Texas Education Agency), state executive procurement (State of Texas), and healthcare organizations (UT Health San Antonio, San Mateo Medical Center). The City of Atlanta Department of Aviation appears twice in recent postings with distinct social media and customer feedback dashboard solicitations in August and October 2026. Geographic spread encompasses Florida, Georgia, Arizona, California, and Texas, with Texas Education Agency solicitations showing significant state-level activity. Representative recent opportunities include the City of Atlanta Department of Aviation's multi-step sealed bid for a centralized Social Media and Customer Feedback Dashboard (IFB, prequalification due October 14, 2026); County of San Mateo's RFP for Hospital Ambassador Services at San Mateo Medical Center (RFP, proposals due September 30, 2026); and the State of Texas RFQ for Brand Ambassadors Program (RFQ, quotes due September 8, 2026). The code also captured Texas Education Agency's RFP for Physician Relationship Management software (RFP, proposals due June 9, 2026 through UT Health San Antonio), suggesting use of the code extends to specialized healthcare relationship platforms as well.