Marketing and Outreach Services

The Florida Department of Commerce is seeking proposals for Marketing and Outreach Services related to the State Small Business Credit Initiative (SSBCI) through a competitive Request for Proposal (RFP 26-RFP-004-TD). The solicitation targets nonprofit organizations or government-supported partnerships with statewide operational capacity to develop and execute a comprehensive grassroots marketing campaign designed to increase awareness and participation in SSBCI programs, with specific emphasis on reaching underserved and rural communities across Florida. Key deliverables include developing a Comprehensive Outreach Plan within 45 calendar days of contract execution, delivering bi-weekly reports, and providing quarterly impact assessments. The proposal evaluation will be based on a 250-point system, with 180 points allocated to technical response, 20 points for past performance references, and 50 points for cost considerations. Proposals are due by January 6, 2026, with the proposal opening scheduled for 3:00 PM EST, and the anticipated contract period spanning two years from January 2026, with potential for three additional one-year renewals contingent on satisfactory performance.

The procurement is exclusively open to nonprofit entities or government-supported partnerships that can demonstrate statewide reach and proven experience in community-based outreach. Eligible respondents must provide evidence of successful marketing campaigns targeting small businesses and possess established partnerships with Economic Development Corporations, financial institutions, incubators, tech hubs, and educational institutions. Contractors are required to maintain comprehensive general liability insurance of at least $100,000 per occurrence and $500,000 aggregate, along with Workers' Compensation Insurance compliant with Florida law. Financial consequences for non-performance include daily reductions of $500 for late deliverables and potential liquidated damages. While specific award value is not explicitly stated, the contract will operate on a fixed-price basis, with funding potentially derived from federal sources based on the Department of Commerce's cost allocation plan. The state anticipates issuing multiple contracts, with up to four highest-ranked respondents expected to receive awards.