RFP24-212596. CCSWG. HealthAwarenessMarketingandGraphicDesign

The California Department of General Services, on behalf of the California Commission on the Status of Women and Girls, is seeking a marketing and graphic design contractor to develop a comprehensive health awareness campaign for college students. The Request for Proposals (RFP24-212596) targets medication abortion service awareness across 23 California State University and 11 University of California campuses, as mandated by The College Student Right to Access Act (SB24). The selected contractor will be responsible for creating and implementing a strategic marketing and graphic design plan, with services primarily performed remotely and up to two annual in-person meetings in Sacramento. Proposal evaluation will be based on four key criteria: technical approach (40 points), team qualifications (20 points), budget/cost-effectiveness (10 points), and total proposal costs (30 points). Critical submission deadlines include a question submission cutoff of March 12, 2025, and a proposal due date of April 2, 2025, at 2:00 PM PT. The contract term is set for one year with potential six-month extension options, and requires a team member with minimum five years of healthcare program marketing experience and demonstrated completion of at least three similar marketing/design campaigns.

The procurement includes specific set-aside and preference provisions, notably a 3% Disabled Veteran Business Enterprise (DVBE) participation requirement with additional incentive points for exceeding this threshold. Small Business preferences and Target Area Contract Preference Act (TACPA) provisions are also available to qualifying vendors. Insurance requirements are substantial, mandating $1 million in general liability, automobile liability, workers compensation, and errors & omissions coverage. While specific budget ranges are not explicitly detailed, the comprehensive nature of the campaign suggests a significant investment in marketing and design services across multiple university campuses. The contract's focus on health awareness and graphic design for medication abortion services indicates a targeted, specialized procurement aimed at improving student access to critical healthcare information through strategic communication approaches.