Communication Internal and External Channels Assessment

ITN No. 22-0009 Communication Internal and External Channels Assessment

This Invitation to Negotiate (ITN) is issued by Citizens Property Insurance Corporation (Citizens) to request competitive sealed replies (Replies) from firms (Vendors) capable of providing a comprehensive assessment of Citizens' internal and external communication channels and messaging (Services). Citizens anticipates this to be a short-term engagement and requires pricing to be a fixed fee. Citizens is seeking Vendors with expertise and experience assessing the effectiveness of a company's messaging and maximizing the benefits of communications channels.

The purpose of this ITN is to engage with a Vendor who can evaluate communications between Citizens and its stakeholders and determine which of Citizens' communication vehicles work best and what messaging resonates most with stakeholders. Citizens relies on our highly qualified internal team to create and distribute communications to internal and external users; however, we are now seeking an independent assessment to ensure we are making the most effective use of our communications.

Citizens intends to award one contract (Contract) to a Vendor for performance of all Services, (the "Primary Vendor"). Other Vendors may be awarded a contract on a contingent basis, (a "Contingent Contract"), in order to ensure continuity of Services in the event that the Primary Vendor is unable to perform or meet Citizens' needs. Vendor acknowledges that if awarded a Contingent Contract, the Contingent Contract shall only become activated upon receipt of written notice by Citizens activating Vendor to provide Services. Upon receipt of written activation notice, Vendor(s) shall have thirty (30) days to complete any contractual requirements necessary for performance of the Services.

Citizens has a unique role in the insurance marketplace, including the way Citizens communicates with its stakeholders through internal and external communication channels which include but are not limited to:

Internal:

• The internal website is an important communication channel that Citizens utilizes to relay a robust volume of information to employees. The following is not an exhaustive list but provides a sample of some of the items that can be easily found on the site currently: curated articles by leadership, educational materials, resources, links to key software programs, access to corporate policies, departmental information, a company calendar, and newsfeed, etc.
• Another key channel for internal communications is the mass messaging; it provides information on a broad range of topics including but not limited to: communications from the executive leadership team, HR announcements such as employee program updates, benefits information, professional development opportunities, and communications about work environment, etc.), software/system outages, recaps of important legislative impacts on the insurance industry, enterprise events, etc.

External:

• Mass emails to external stakeholders;
• Newsletters to external stakeholders;
• Brochures;
• Website for all external audiences
• Social Media platforms; and
• Official letters that are system generated.

Vendors should familiarize themselves with all requirements of this solicitation before submitting a Proposal. Details and copies of the solicitation documents may be accessed on the citizens website:

https://www.citizensfla.com/solicitations

It is each Vendor's responsibility to monitor the Citizens website for any changes to the solicitation and comply with the timeframes listed in the calendar of events.