RIDOT: Alcohol and Drug Impaired Driving Creative and Paid Media

The Rhode Island Department of Transportation/Office on Highway Safety (RIDOT/OHS) is seeking proposals from marketing and public relations firms to develop and produce a statewide impaired driving campaign, along with paid media placement for these campaigns. The RFP (RFP26006031) was released on October 28, 2025, with proposals due by November 25, 2025, at 1:00 PM EST. Vendors must submit electronic proposals through Ocean State Procures, including separate technical, cost, and ISBE participation proposals. The initial contract period will span approximately two years, beginning in December 2025, with a potential one-year renewal option contingent on vendor performance and fund availability. Evaluation criteria will focus on technical merit, with scoring determined by agency specifications, cost (with the lowest-cost vendor receiving maximum points), and ISBE participation rates. Potential vendors must address all campaign development requirements, including creative design, messaging strategy, and media placement for impaired driving awareness. Questions and answers will be accepted through November 18, 2025, at 5:00 PM EST.

The solicitation emphasizes participation from Disadvantaged Business Enterprises (DBEs), specifically highlighting opportunities for minority-owned, women-owned, and disability-owned businesses. Vendors must obtain specific insurance coverages, including $1,000,000 in general liability insurance, $100,000 in workers compensation, and $1,000,000 in automobile liability insurance. Foreign corporations must secure a certificate of authority from the Rhode Island Secretary of State. All submitted proposals will remain irrevocable for 180 days following the opening date and cannot be withdrawn without written permission from the State Purchasing Agent. While no specific budget range or total contract value is explicitly stated, vendors are required to provide detailed cost proposals with hourly rates or alternative fee structures to complete all project requirements. No incumbent vendor is identified in the solicitation, and no specific technology integration requirements are mentioned beyond the campaign development and media placement objectives.