Municipal Marketing Plan

The Town of Thompson, Connecticut, located in Tolland County, has issued a Request for Proposal (RFP) solicitation number 20290 for a comprehensive municipal marketing plan targeting the Downtown Mill Development District (DMRD) and Thompson Corridor Development District (TCDD). The procurement seeks a marketing campaign designed to promote these specific geographic areas—encompassing Main Street, Route 12, and Route 131—as attractive business development investment opportunities for both new and established businesses. The primary objective is to create a strategic marketing initiative that highlights the potential and value of these development districts to potential investors and entrepreneurs. The solicitation opened on January 19, 2024, at 7:00 AM EST and will close on February 16, 2024, at 2:00 PM EST, with proposals to be submitted to Tyra Penn-Gesek, the Town Planner, at planner@thompsonct.org or 815 Riverside Drive, P.O. Box 899, North Grosvenordale, CT 06255. While specific evaluation criteria are not explicitly detailed in the available documents, the RFP suggests a comprehensive review of proposed marketing strategies that effectively communicate the economic potential of the specified districts.

The RFP does not indicate any specific set-aside designations, disadvantaged enterprise requirements, or restrictions on which organizations can respond. All vendors appear eligible to submit proposals, with no predetermined limitations on company size, type, or local status. The documents do not mention any incumbent vendors currently providing similar services or outline any existing marketing infrastructure that would require integration. No specific budget range or estimated total contract value is provided in the solicitation documents, leaving pricing and financial parameters open to vendor interpretation. The procurement specifies Free on Board Destination delivery terms and allows vendors to define their own payment terms. Interested parties are encouraged to contact Tyra Penn-Gesek directly for any clarifying questions about the marketing plan requirements or the scope of work for promoting the DMRD and TCDD districts.