Marketing and public relations services

Broward College, located in Broward County and Fort Lauderdale, Florida, issued an Invitation to Negotiate (ITN-2026-215-NC) on April 30, 2026, for comprehensive marketing and public relations services to support its collegewide operations serving over 52,000 students across three campuses and multiple satellite centers. The solicitation encompasses three distinct service groups: Group A (Marketing Services) including brand strategy, traditional and digital advertising, market research, and videography; Group B (Social Media) covering content strategy, platform management, and engagement optimization; and Group C (Public Relations Services) including media relations and crisis communications. Respondents may bid on one or all service groups and can propose either hourly non-retainer or retainer-based unlimited hours fee structures, with pricing remaining firm throughout the initial three-year contract term and adjustments at renewal limited to the percentage change in the Employment Cost Index or Producer Price Index, capped at 5 percent. The College will evaluate proposals in three phases using the following criteria: Phase I screening based on experience and qualifications (30 points), scope of work response (40 points), price response (20 points), and financial capacity (10 points), followed by Phase II interviews with shortlisted respondents and Phase III contract negotiations with top-ranked vendors. Key dates include a virtual bidders conference on May 12, 2026, at 10:00 a.m. ET, written questions due by May 15, 2026, at 4:00 p.m. ET, and proposal replies due by June 9, 2026, at 2:30 p.m. ET. Minimum eligibility requirements mandate that respondents demonstrate three or more continuous years of current engagement in providing the requested services within the last five years and maintain Florida registration and licensing.

The solicitation does not specify set-aside designations for disadvantaged enterprises or restrictions limiting eligible organizations to particular classifications, making this opportunity available to all qualified vendors meeting the stated experience and licensing requirements. Vendors must carry comprehensive insurance including commercial general liability of $1,000,000 per occurrence, professional liability of $1,000,000 per occurrence, cyber liability of $1,000,000, and workers' compensation per Florida statutory limits. The contract will be structured for an initial three-year term with potential renewal for three additional one-year periods plus a possible 180-day extension; however, the solicitation documents do not disclose an incumbent vendor, current contractor, or specific budget range for this engagement. All work product shall be owned by Broward College, and vendors must comply with federal regulations applicable to federally funded contracts, Florida public records laws under Chapter 119 and Section 1004.22(2), and information security requirements including SOC 2 audit reports, EDUCAUSE HECVAT assessments, or CSA CAIQ assessments, along with compliance with privacy regulations such as FERPA, HIPAA, PCI DSS, GLBA, and GDPR as applicable to College data handling.