Development of a multi-year marketing strategy

The City of Torrington, Connecticut has issued a Request for Qualifications/Request for Proposals (RFQ/RFP) seeking a consultant or consulting team to develop a comprehensive multi-year marketing strategy. The primary objective is to increase visitation to the city and create widespread awareness of Torrington as an attractive location for living and working. The selected consultant will be responsible for developing a strategic marketing approach that highlights the city's unique attributes and potential for economic and residential growth. The solicitation period runs from April 25, 2023, to May 23, 2023, with proposals due by 11:00 AM EDT on May 23, 2023. Potential vendors may submit questions from April 25, 2023, until May 5, 2023, at 12:00 noon EDT. No faxed or emailed proposals will be accepted, and all submitted bids must remain valid for 60 days following submission. The city is specifically seeking a marketing strategy that will create a compelling narrative about Torrington's potential and appeal to potential residents, businesses, and visitors.

The City of Torrington strongly encourages participation from Minority Business Enterprises (MBEs), Women Business Enterprises (WBEs), and Small Business Enterprises (SBEs). The procurement is designated as an Affirmative Action/Equal Opportunity initiative, with specific emphasis on promoting diversity in vendor selection. While no specific contract value or budget range is explicitly stated in the documentation, the payment terms are set at Net 30 Days. The city reserves the right to award the contract to a bidder other than the lowest-cost proposer, with the selection based on which bid best serves the public interest. No information is provided about incumbent vendors or existing marketing infrastructure. The procurement will be limited to the jurisdiction of Middlesex County, Connecticut, and the city maintains full discretion to reject any or all proposals, waive technical irregularities, and select the most advantageous bid based on its comprehensive evaluation of the proposed marketing strategy.