Veterans Outreach Campaign

The California Department of Veterans Affairs (CalVet) has issued Request for Quote #H150357 for a comprehensive Veterans Outreach Campaign designed to increase awareness of veterans' benefits and services while growing myCalVet registered users. The procurement seeks a marketing contractor capable of leveraging existing myCalVet registration and website visitor data to develop a statewide marketing strategy. Key deliverables include creating a customizable dashboard, providing monthly key performance indicator (KPI) reports, implementing targeted cyber marketing initiatives, and offering multi-cultural marketing capabilities. Bidders must demonstrate the ability to enable manual advertising placement by geographic area and submit detailed proposals addressing campaign strategies. The solicitation requires submission of one original and two copies of the quote, with cost information enclosed in a separately sealed envelope marked "DO NOT OPEN RFQ #H150357". Quotes are due May 16, 2016, at 3:00 PM PST, with an anticipated contract start date of June 1, 2016. The contract term is one year with options for two additional one-year extensions.

The procurement includes several advantageous provisions for small and diverse businesses, with a 5% small business bid preference and a Disabled Veteran Business Enterprise (DVBE) incentive ranging from 1-5% based on participation levels, though DVBE participation is not mandatory. The evaluation process will allocate 450 total points across four primary categories: 150 points for the bidder's quote, 100 points for bidder qualifications, 150 points for client references, and 50 points for cost. While specific budget ranges are not explicitly detailed, the contract includes provisions for unanticipated tasks not to exceed 10% of the total contract value. The comprehensive scoring methodology indicates CalVet's focus on selecting a vendor with demonstrated expertise in marketing, data analysis, and veteran-focused outreach strategies. Potential bidders should carefully review all requirements and be prepared to showcase their capabilities in developing targeted, multi-cultural marketing campaigns that can effectively engage and expand the veteran community's awareness of available services and benefits.