Florida's Workforce Education Initiative-GET THERE

This is a Request for Proposal (RFP) issued by the Florida Department of Education (FDOE) to establish a performance-based contract for communications, outreach, and public relations services to support the Department's workforce education initiatives. The purpose is to engage a full-service firm capable of providing strategic, tailored, and customer-focused collaborative outreach, recruitment, and public information services to enhance public awareness and facilitate increased enrollment in various education programs, including career and technical education, adult general education, and high school diploma preparatory programs. The contractor will be responsible for delivering a variety of services, such as advertising/media buying, event planning and partnerships, website enhancement, and the development of outreach materials. The contract term is anticipated to begin upon execution and be effective for thirty-six (36) months, with options for three one-year renewals.

The RFP does not have any set-asides or incumbent contractors identified, and the funding for this project will come from the Department's budget. The pricing for the requested services is to be submitted in a separate sealed package and will be evaluated as part of the overall proposal. The RFP does not provide a specific budget amount, stating that the total allocated budget will be determined based on the goals and objectives outlined in the contract. Proposals are due by March 26, 2024 at 10:00 AM ET.