Marketing Study

The Estuary Transit District and Middletown Transit District are seeking a consultant to perform a comprehensive marketing study as part of their merger into a single transit entity. The primary objectives of this Request for Proposal (RFP) are to establish consistent public messaging about the merger and create a regional marketing campaign. The solicitation, identified as Solicitation Number 6462, was released on February 15, 2022, with proposals due by March 17, 2022, at 3:00 PM EDT. A vendor Q&A period is scheduled from March 3-8, 2022, during which potential bidders can submit questions to the contact person, Mutez Ennab at the Estuary Transit District. The RFP requires a detailed public relations and marketing study that will help communicate the merger effectively to the public and stakeholders. While specific evaluation criteria are not explicitly detailed in the documents, the study should provide a comprehensive approach to messaging, branding, and regional campaign development. Supporting documentation includes marketing clauses, addenda, and survey summaries from LCRV XtraMile and RiverCOG On-Board surveys.

The RFP is open to all vendors without any specified set-aside designations or restrictions on organizational types. No information is provided about incumbent vendors or current contractors, and there are no explicit details about existing infrastructure or technology integration requirements. The solicitation does not specify an estimated total contract value or budget range, which may be determined during the proposal review process. Payment terms are set at Net 30 days, and the quantity requested is 1.00 unit for the marketing study. The contract opportunity is located in Middlesex County, Connecticut, and is associated with the state's transit district merger. Interested vendors should carefully review all supporting documents, including the RFP, marketing clauses, and survey summaries, to prepare a comprehensive and competitive proposal that addresses the transit districts' merger communication needs.