RFP No. 23RD014 Media and Social Marketing Services for Research Findings Dissemination and Public Outreach

The California Air Resources Board (CARB) is issuing Request for Proposal (RFP) No. 23RD014 for Media and Social Marketing Services for Research Findings Dissemination and Public Outreach. The purpose of this RFP is to solicit proposals from qualified marketing agencies, media/public relations firms, or other organizations with extensive knowledge of reaching targeted audiences through various communications channels. The selected contractor will develop and execute a comprehensive communications plan to present CARB's health research findings in compelling, plain language and publicly accessible messages, and generate content and materials for CARB's use in public outreach. The required deliverables include 15 fact sheets in English and Spanish, various video content, research synthesis documents, and website content. Proposals are due by April 16, 2024, and the contract term is for an initial period. The total budget for the contract is $400,000.

CARB may provide preference points for certified small businesses, microbusinesses, and disabled veteran business enterprises. There is no incumbent contractor, and CARB's publicly available reports can be referenced for examples of the required deliverables. The RFP includes detailed submission requirements, evaluation criteria, and terms and conditions.