Digital Marketing Services

The state of Florida, through Florida Atlantic University (FAU), is seeking a digital marketing agency partner to provide a wide range of digital marketing services and placements across various campaigns. The selected agency will assist in determining budgets for separate campaigns based on the specific targets and goals of the university's different departments, which may include admissions/recruitment or brand-focused efforts targeting the general population, first-time-in-college, transfer, or graduate students. The resulting contract will be non-exclusive, and the ITN (Invitation to Negotiate) is open to all eligible bidders. Key deliverables and objectives include developing and executing effective digital marketing strategies, while the required qualifications include demonstrated experience in the digital marketing industry. Proposals are due by March 26, 2023.

This ITN is open to all eligible bidders, and there are no set-aside designations or restrictions on the types of organizations that can respond. The resulting contract will be non-exclusive, and any contract awarded will be for the sole convenience of FAU. The ITN does not mention any incumbent vendors or current contractors, nor does it provide any information about existing infrastructure or technology that may require integration. The ITN also does not specify any award values or budget ranges.