24-C0024 SprayDays Marketing Campaign

The State of California, through the Department of Pesticide Regulation (DPR), is seeking proposals for a 24-month marketing and communications campaign to increase awareness of the SprayDays California notification system and provide context on the state's pesticide regulatory structure. The campaign will focus on outreach events, marketing, media relations, and developing outreach materials in English and Spanish to support the statewide rollout of the SprayDays system. Key dates include a July 31 deadline for written questions, August 9 for answers, and August 19 for proposal submissions. DPR plans to issue a Notice of Intent to Award on August 21, 2024. The contract will have a maximum budget of $2 million, with a minimum of $500,000 to be spent on paid marketing. Proposers must achieve an overall score of 80-85% to qualify, and the evaluation criteria include overall approach, methodology, qualifications/resources, past work, and cost proposal.

The RFP includes requirements for small business (5% goal) and disabled veteran business enterprise (3% goal) participation. Preferences are available for proposers that qualify under the Enterprise Zone Act, Target Area Contract Preference Act, and Local Agency Military Base Recovery Act, if the project budget exceeds $100,000. The RFP does not indicate any set-asides or incumbents for this opportunity. The total funding amount and sources for this marketing campaign are not explicitly stated in the provided information.