Graduate Division Online Program Management and Marketing

Eastern Connecticut State University has issued a Request for Proposal (RFP) with solicitation number PR561223 for Graduate Division Online Program Management and Marketing services. The procurement seeks a vendor to provide comprehensive support for the university's graduate-level online courses and programs, focusing on planning and development, marketing, and student success initiatives. The services will encompass strategic planning for online graduate education, marketing and recruitment strategies, and comprehensive student support mechanisms to enhance enrollment and academic success. The solicitation was released on August 31, 2022, with proposals due by October 6, 2022, and a vendor question and answer period running from August 31 to September 15, 2022. The primary point of contact for this RFP is Theresa O'Brien, located at the university's Willimantic campus. Vendors are required to submit comprehensive proposals demonstrating their capability to support the full lifecycle of online graduate program management, including strategic planning, targeted marketing, student recruitment, and ongoing student success support.

The RFP does not specify any specific set-aside designations or restrictions on vendor participation, indicating that all vendors are eligible to submit proposals. No incumbent vendors are mentioned in the documentation, and there are no explicit details about existing technological infrastructure that might require integration. The solicitation documents do not provide an estimated total contract value or specific budget range for the project. Payment terms are established as Net 45 Days, with delivery terms defined as Free On Board Destination. Three supporting documents are included with the solicitation: "Final Grad Management and Marketing.pdf", "FINAL PDF RFP PR 561223 Graduate online marketing and enrollment.pdf", and "ECSU RFP PR-561223 questions answers.pdf". The contract opportunity is specific to the state of Connecticut, with a focus on Tolland County, though no geographical limitations are explicitly stated for potential vendors.