Marketing/Messaging Professional

The Town of Stratford, Connecticut, through its Board of Education, is issuing a Request for Proposal (RFP 2024-19) to procure a Marketing/Messaging Professional for the Stratford School District's Dual Enrollment Expansion project. The contracted professional will be responsible for designing and creating strategic messaging and communication processes to provide ongoing support and education to families regarding dual enrollment opportunities. This project is funded through a grant from the Connecticut State Department of Education under the ARP ESSER program, with the selected candidate working under the supervision of dual-enrollment grant facilitators. The primary deliverables will include comprehensive marketing materials and communication strategies aimed at informing and engaging families about dual enrollment programs. The RFP solicitation period opens on November 22, 2023, at 9:15 AM EST and closes on December 20, 2023, at 10:00 AM EST, with a vendor question and answer period running from November 22, 2023, at 9:30 AM EST until December 6, 2023, at 12:00 PM EST. All proposals must be submitted in hardcopy format directly to the Purchasing Agent, Phillip Ryan, with electronic submissions explicitly prohibited.

The RFP indicates that the contract opportunity is open to all vendors without specific set-aside designations or restrictions on organizational types. No incumbent vendors or current contractors are identified in the documentation, and there are no explicit details about existing infrastructure or technology requiring integration. The RFP does not specify an estimated total contract value or budget range, leaving financial terms open for negotiation. Payment terms are established as Net 30 Days, and the contract will be awarded to a qualified vendor who can effectively meet the marketing and messaging requirements for the Dual Enrollment Expansion project. The geographic scope of the project is limited to Fairfield County, Connecticut, and the selected professional will be expected to work closely with the district's dual-enrollment grant facilitators to develop and implement communication strategies that support the expansion of dual enrollment opportunities.