Public Service Annoucements For the U. S. Army.
Added: Sep 03, 2009 1:36 pm
PERFORMANCE WORK STATEMENTU.S. Armys High School Dropout Prevention Campaign1.0 SCOPE1.1 BackgroundThe U.S. Army is an integral part of the countrys defense forces and one of the nations largest educators and employers. In keeping with its longstanding commitment to the education of our nations youth, the United States Army is seeking to continue its public service initiative, Boost (formerly called Operation Graduation), designed to improve the educational achievement of children in America who are the most at-risk of dropping out of school by developing a support community for students. The goal of Boost is to raise awareness of the importance of a high school diploma in an effort to reduce the high school drop-out rate and increase the number of American students who will be prepared to lead productive lives. We will achieve this goal through a national media campaign that will help motivate young people to stay in school, and motivate their peers, and parents and other adults to encourage at-risk students to stay in school.1.2 PurposeImproving the educational achievement of Americas youth is important to our nations ability to recruit, train and retain the highly skilled soldiers we need today. It is also important to our nations prosperity and well-being. Boost is the U.S. Armys initiative to encourage Americas students to obtain a good education and earn their high school diploma. The campaigns purpose is to raise awareness about the high school dropout rate and the negative consequences of dropping out. The campaign will also increase the publics perception of the Army as an institution dedicated to education and positive social change.1.3 ObjectiveThis Performance Work Statement is for the acquisition of the services and products required by the U.S. Army to field a successful and effective campaign: refinement of a campaign strategy and focus, creation of multimedia advertising products to carry out the strategy, dissemination of multimedia products to national media outlets, development and placement of in-school products and monitoring and reporting the results of media placement efforts.2.0 SPECIFIC TASKSThe contractor is required to assist the U.S. Army in the following tasks: (1) develop a donated public service campaign strategy to include a theme message, target audience definition and recommended media placement in a donated media environment: (2) create and produce appropriate multimedia products supporting the strategy; (3) disseminate these products to national media outlets and use best efforts to encourage their use as Public Service Announcements (PSAs); (4) pursue other opportunities to raise awareness, developing products as needed; and (5) monitor and periodically report on the results of the dissemination effort.Task 1- Develop a Public Service Campaign Strategy. The objective of this task is to assist the U.S. Army in developing a campaign theme message that will encourage Americas youth to graduate from high school. In considering this strategy, the Advertising Council will utilize existing market data and conduct market research to determine appropriate campaign strategy. A primary consideration in the creation of an energizing theme is the definition of the target audience, including whether to target any particular ethnic groups. While the scope of the campaign needs to include youth, consideration will also be given to those who influence youth (i.e., teachers, parents and community leaders). The media placement plan, along with the message content and presentation, is another key element in putting together an effective campaign. The contractor will recommend a media placement strategy that will support any special target focus that may be selected. The contractor shall conduct focus group research to test the theme message and presentation strategy prior to the start of multimedia production. Task 2 Create and Produce Appropriate Multimedia Products to Support the Campaign Strategy. Media products shall include a mix of television, the Boost web site, web banners and alternative media in a variety of lengths and sizes. The number of new spots is subject to review prior to beginning production. Consideration shall be given to producing some materials in both English and Spanish, and to developing products targeted to particular ethnic groups. The contractor shall conduct usability testing on the Boost website.Task 3 Disseminate Media Products to National Media Outlets. The contractor will prepare distribution kits of media materials for dissemination to all appropriate commercial media outlets to promote the Public Service Announcements. In addition, the Advertising Council will provide broadcast quality copies of broadcast and electronic media and mechanicals for print media to the Armed Forces Radio and Television Service and the American Forces Information Service for distribution within the Department of Defense. The U.S. Army will provide current points of contact for these organizations. The contractor will use their best efforts to promote the use of the PSAs by the various media outlets. They will work with the U.S. Army, as required, to disseminate these materials to other government organizations as well as citizen groups abroad subject to talent clearance.Distribution to commercial media outlets will be timed to coincide with critical points during the school year. Task 4 -- Pursue Other Opportunities to Raise Awareness, Developing Products as Needed. The contractor will seek other opportunities to raise the visibility of the campaign and the issue with the target markets students, parents and other influencers. This shall include piloting an in-school web game in which students will guide virtual teens through a series of personal, social and academic challenges, and make decisions on behalf of the teen while trying to balance the various areas of a teenagers daily life. The goal of the game will be to make the best decisions and, subsequently, reach graduation, while also boosting their virtual peers along the way. Other opportunities may include the use of new media, in-school placements, celebrities to participate in facets of the campaign, etc.Task 5 Monitor and Report on the Results of the Media Dissemination Effort. The contractor shall monitor and periodically report on the results of the media dissemination effort to provide a measure of the effectiveness of the campaign. Contributed time and space will be tracked by media type, geographic area, and the extent possible, estimates made of the age groups and the size of audience based on media outlet profiles of audience demographics.3.0 DELIVERABLESAlong with media monitoring and reporting, the following deliverables are required:A. MONTHLY PROGRESS REPORTS: Two copies of monthly progress reports shall be submitted by the contractor to the COR by the 15th of the month reported on. Reports will be in accordance with guidance in G.12 of this PWS.B. ANNUAL REPORT: Two copies due annually covering at least one wave of information from the following list. 1) Broadcast, outdoor, radio, Internet and alternative media PSAs2) Media outreach3) Public relations4) Distribution kit design and mailingC. PUBLIC SERVICE ADVERTISING BULLETIN: Nationwide mailing every two months to Public Service Directors. D. BOOST CAMPAIGN MATERIALS: The following types of domestic media outlets will receive the Boost campaign materials:1) Broadcast and cable television2) Radio3) Out-of-home4) Alternative media5) Worldwide Web
W901NF82040002003 Department of the Army Materiel Command Army Contracting Command
9/3/09, 1:36 PM On Campus Advertising
This is a combined synopsis/solicitation for commercial items prepared in accordance with the format Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation, quotes are being requested and a written solicitation will not be issued. This solicitation is being issued as a Request for Quotation (RFQ). The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-87. This solicitation number W91ZRS-16-Q-F012 is for the Connecticut Army National Guard (CTARNG). The USPFO for Connecticut intends to award a Firm-Fixed Price contract for On Campus Advertising. This request is due by 11 April 2016, 01:00 p.m. (Eastern Time). This solicitation is a 100% small business set aside. The North American Industry Classification System (NAICS) code for this acquisition is 541830 - Media Buying Agencies. The small business size standard is $15.0 million in average annual receipts. Instructions to Offerors 1. All questions shall be in writing. Questions may be faxed to Leslie Fedler at 860-386-4070 or emailed at leslie.a.fedler.civ@mail.mil. Questions must be submitted No Later Than 1 April 2016. 2. All quotes are due no later than 01:00 p.m. eastern time, 11 April 2016. Quotes may be faxed to Leslie Fedler at 806-386-4070 or emailed to leslie.a.fedler.civ@mail.mil. a. It is your responsibility to make sure your quote is received. The fact that the contracting office did not receive your quote due to an error on the fax machine or email address does not change the due date or time. Basis For Award Award shall be made to a single offeror. The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The order of importance is all is equal Price, technical, and past performance Price must be reasonable Technical must meet or exceed performance work statement Past performance is must be responsible --- history with the Government and/or on the internet Sam's Registration: Offeror must be registered in the System for Award Management (SAM) database before an award can be made to them. If the offeror is not registered in the SAM, they may do so through the SAM website at http://www.sam.gov. Payment shall be paid thru the wide area workflow program. All payments are net 30 days. All Offerors must accept this as payment. The wide area workflow website is https://wawf.eb.mil/. Offers must include a completed copy of FAR 52.212-3, Offeror Representations and Certifications Commercial Items (OCT 2010) with its offer. It is the offeror's responsibility to prove their product or service is an equal by demonstrating their product, at a minimum, has the same features and functionality of the requested items. Providing brochures, specifications and/or quotes alone is not enough for the Government to make a decision. The offeror should provide an understandable comparison between the two products. The Government is not responsible for developing the comparison from insufficient information provided. I must know exactly what you are selling me. If all the above information not received quote will be considered non-responsive Performance Work Statement Advertising is for colleges and Universities across Connecticut. Primary targeted audience of 17-24 years old. I want at least 16 different colleges in counties New London, Hartford, New Haven, Fairfield, Windham and Middlesex. The period of performance is for one full year. The services are listed below: College Newspaper Print --- 2 full page b/w ads per newspaper delivered----10 Campuses College Newspaper Online --- 34,400 impressions delivered --- 4 Campuses Bulletin Board Posters --- 9,040 bulletin board posters (8 total installs: 1,130 posters per install) Delivered --- 16 Campuses IP-Targeted Banners --- 2,500,000 impressions delivered with 208,333 impressions per month --- 16 Campuses Mobile Banners --- 2,955,048 impressions delivered (246,254 impressions per month) --- 16 Campuses CMRA Reporting --- The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the CTARNG via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2013. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mil. The following provisions are included in this acquisition: FAR 52.204-16, Commercial and Government Entity Code Reporting; FAR 52.211-6, Brand Name or Equal; FAR 52.212-1, Instructions to Offerors-Commercial Items; FAR 52.212-2, Evaluation-Commercial Items; FAR 52.212-3 Alt I, Offerors Representations and Certifications (OCT 2010); FAR 52.217-5, Evaluation of Options; FAR 52.222-48, Exemption from Application of the Service Contract Labor Standards to Contracts for Maintenance, Calibration, or Repair of Certain Equipment---Certification; FAR 52.222-52, Exception from Application of the Service Contract Labor Standards to Contracts for Certain Services---Certification; FAR 52.237-1, Site Visit; DFARS 252.203-7005, Representation Relating to Compensation of Former DoD Officials; DFARS 252.203-7998 (DEV), Prohibition on Contracting with Entities that require Certain Internal Confidentiality Agreements---Representation (DEVIATION); DFARS 252.204-7008, Compliance with Safeguarding Covered Defense Information Controls; DFARS 252.204-7012, Safeguarding Covered Defense Information and Cyber Incident Reporting; DFARS 252.209-7992 (DEV), Representation by Corporations Regarding an Unpaid Delinquent Tax Liability or a Felony Conviction Under Any Federal Law---Fiscal Year 2015 Appropriations (DEVIATION); DFARS 252.225-7000, Buy American-Balance of Payments Program Certificate; DFARS 252.225-7031, Secondary Arab Boycott of Israel; DFARS 252.225-7035, Buy American---Free Trade Agreements---Balance of Payments Program Certificate; DFARS 252.225-7035 Alt I, Buy American---Free Trade Agreements---Balance of Payments Program Certificate (Alternate I); DFARS 252.225-7035 Alt IV, Buy American---Free Trade Agreements---Balance of Payments Program Certificate (Alternate IV); DFARS 252.225-7049, Prohibition on Acquisition of Commercial Satellite Services From Certain Foreign Entities---Representations : The following clauses apply to this acquisition: FAR 52.204-10, Reporting Executive Compensation and First-Tier Subcontract Awards; FAR 52.204-18, Commercial Government Entity Code Maintenance; FAR 52.209-10, Prohibition on Contracting with Inverted Domestic Corporations; FAR 52.212-4, Contract Terms and Conditions-Commercial Items; FAR 52.212-5, Contract Terms and Condition Required to Implement Statutes or Executive Orders Commercial Items (DEVIATION); FAR 52.212-5 Alt II, Contract Terms and Conditions Required to Implement Statutes or Executive Orders--- Commercial Items (DEVIATION 2013-O0019) (APR 2015) ALTERNATE II (APR 2015); FAR 52.219-6, Notice of Small Business Set - Aside; FAR 52.219.28, Post Award Small Business Program Rerepresentation: FAR 52.222-3, Convict Labor; FAR 52.222-19, Child Labor---Cooperation with Authorities and Remedies; FAR 52.222-21, Prohibition of Segregated Facilities; FAR 52.222-26, Equal Opportunity; FAR 52.222-36, Equal Opportunity for Workers with Disabilities; FAR 52.222-41, Service Contract Act of 1965, (wage determination no. 1996-0239, revision no. 25, date of last revision 02/03/2011); FAR 52.222-42, Statement of Equivalent Rates for Federal Hires; FAR 52.222-50, Combating Trafficking in Persons; FAR 52.223-5, Pollution Prevention and Right to Know Information; FAR 52.223-18, Encouraging Policy to Ban Text Messaging While Driving; FAR 52.225-13, Restrictions on Certain Foreign Purchases; FAR 52.232-18, Availability of Funds; FAR 52.232-33, Payment by Electronic Contractor Registration; FAR 52.232-39, Unenforceability of Unauthorized Obligations; FAR 52.232-40, Providing Accelerated Payments to Small Business Subcontractors; FAR 52.233-3, Protest After Award; FAR 52.233-4, Applicable Law for Breach of Contract Claim; FAR 52.237-2, Protection of Government Buildings, Equipment and Vegetation, FAR 52.252-2; DFARS 252.201-7000, Contracting Officer's Representative; DFARS; 252.203-7000, Requirements Relating to Compensation of Former DoD Officials; DFARS 252.203-7002, Requirement to Inform Employees of Whistleblower Rights; DFARS 252.203-7999 (DEV), Prohibition on Contracting with Entities that Require Certain Internal Confidentiality Agreements (DEVIATION); DFARS 252.204-7009, Limitations on the Use or Disclosure of Third-Party Contractor Information; DFARS 252.204-7011, Alternative Line Item Structure; DFARS 252.204-7012 Safeguarding of unclassified Controlled Technical Information: DFARS 252.204-7015, Disclosure of Information to Litigation Support Contractors; DFARS 252.211-7003, Item Unique Identification and Valuation; DFARS 252.223-7006 Prohibition on Storage and Disposal of Toxic and Hazardous Materials; DFARS 252.223-7008, Prohibition of Hexavalent Chromium; DFARS 252.225-7001, Buy American and Balance of Payments Program; DFARS 252.225-7048, Export-Controlled Items; DFARS 252.232-7003 Electronic Submission of Payment Requests and Receiving Reports; DFARS 252.232-7006, Wide Area Workflow Payment Instructions; DFARS 252.232-7010, Levies on Contract Payments; DFARS 252.237-7010, Prohibition on Interrogation of Detainees by Contractor Personnel; DFARS 252.244-7000, Subcontracts for Commercial Items; DFARS 252.247-7023 ALT III , Transportation of Supplies by Sea; Provisions and Clauses for this synopsis/solicitation can be found at http://farsite.hilll.at.mil.
W91ZRS-16-Q-F012 Department of the Army Connecticut Army National Guard
3/23/16, 10:14 AM