NAICS Code 541830: Media Buying Agencies
National industry
SBA small business size standard: $32.5 million in average annual receipts
Definition
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Government contracts for this service: PSC R701 Advertising Services and PSC R426 Communications Services
Code facts
- Part of
-
-
54
-
541
-
5418
- 54183
-
5418
-
541
-
54
- Contract awards
- 6 In the last 12 months
- Contract obligations
- $9,432,432 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 541830
- Media buying agencies
- Media buying services
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $20,082,719 |
| FY2025 | $9,432,432 |
| FY2024 | $11,547,022 |
| FY2023 | $10,620,748 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Advanced Business Software Consulting, LLC | $10,739,533 | |
| 2 | Sigil Consulting Group LLC | $8,975,414 | |
| 3 | RC Strategies LLC | $113,450 | |
| 4 | Vohl Agency LLC | $69,000 | |
| 5 | Asimer TECH LLC | $17,513 |
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $10,739,533 | |
| 2 | Department of Veterans Affairs | $8,992,927 | |
| 3 | Department of State | $261,171 | |
| 4 | Department of the Army | $113,450 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | R701 Advertising Services | $10,852,983 | |
| 2 | R426 Communications Services | $9,000,902 | |
| 3 | R422 Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys) | $101,200 | |
| 4 | B553 Communications Studies | $69,000 | |
| 5 |
R410 Support – Professional: Program Evaluation/ |
$36,703 | |
| 6 | R699 Other Administrative Support Services | $19,780 | |
| 7 | 7A21 IT and Telecom – Business Application Software (Perpetual License Software) | $17,513 | |
| 8 | G099 Other Social Services | $9,000 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Virginia | $10,739,533 | |
| 2 | California | $8,975,414 | |
| 3 | Arkansas | $113,450 | |
| 4 | Texas | $17,513 |
Shares are of everything obligated under NAICS 541830 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 64 listed here. See the rest on GovTribe.
Size standard history
Federal Register rules that named this code
Proposed size standard changes
| Proposed rule | Published | Comments |
|---|---|---|
| Small Business Size Standards: Monetary-Based Industry Size Standards | Closed Oct 21, 2025No final rule found |
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 541830?
NAICS 541830 is Media Buying Agencies, a national industry in NAICS 54, Professional, Scientific, and Technical Services.
What is the NAICS code for media buying agencies?
The NAICS code for media buying agencies is 541830, Media Buying Agencies.
When did the size standard for NAICS 541830 last change?
The most recent Federal Register rule on record that names NAICS 541830 in the SBA's size standards is "Small Business Size Standards: Adjustment of Monetary-Based Size Standards, Disadvantage Thresholds, and 8(a) Eligibility Thresholds for Inflation" (87 FR 69118), published Nov 17, 2022 and effective Dec 19, 2022.
How much do federal agencies spend under NAICS 541830?
Federal contracts under NAICS 541830 obligated $9,432,432 in fiscal year 2025 and $51,682,921 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 541830?
The contractors with the most obligated under NAICS 541830 in fiscal years 2026 and 2027 are Advanced Business Software Consulting, LLC ($10,739,533); Sigil Consulting Group LLC ($8,975,414); and RC Strategies LLC ($113,450).
Which agencies buy the most under NAICS 541830?
The agencies that obligated the most under NAICS 541830 in fiscal years 2026 and 2027 are Department of Homeland Security ($10,739,533), Department of Veterans Affairs ($8,992,927) and Department of State ($261,171).
Which PSC codes are used with NAICS 541830?
The PSC codes with the most obligated under NAICS 541830 in fiscal years 2026 and 2027 are R701 Advertising Services; R426 Communications Services; and R422 Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys).
Where is the work under NAICS 541830 performed?
By place of performance, the states with the most contract obligations under NAICS 541830 over the last 12 months are Virginia ($10,739,533), California ($8,975,414) and Arkansas ($113,450).
What is the latest contract opportunity under NAICS 541830?
The latest contract opportunity under NAICS 541830 is Oregon Army National Guard Recruitment Marketing Program, award notice from Oregon National Guard (ARNG), posted September 23, 2026.
On GovTribe
See everything under NAICS 541830
- Federal contract opportunities, awards and IDVs under this code
- Funding analysis by contractor, agency and set-aside
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- Ask GovTribe AI about this code