26-172 Airport Marketing Agency

Augusta, Georgia is issuing a Request for Qualification and Proposal (RFQ/P #26-172) seeking a full-service marketing agency to provide comprehensive Airport Marketing Agency services for the Augusta Regional Airport (Bush Field), operated by the Augusta Aviation Commission for Augusta-Richmond County. The procuring jurisdiction is Richmond County, Georgia, with proposals due by Tuesday, May 5, 2026, at 11:00 a.m. at the Procurement Department, 535 Telfair Street, Suite 605, Augusta, Georgia 30901. The selected firm will deliver strategic marketing and advertising services including detailed annual media planning, public relations campaigns, multimedia advertising (design, production, and media buying), website design and marketing, event planning, and direct marketing services. Key qualifications include a minimum of five years of experience in media planning, buying, strategic advertising development, and creative production for organizations comparable in size to Augusta Regional Airport, with preference given to firms with Central Savannah River Area (CSRA) experience. The contract term is one year with automatic renewal for four additional one-year terms upon mutual consent. A pre-qualification/proposal conference will be held on Monday, April 20, 2026, at 11:00 a.m. via Microsoft Teams, and written questions and clarification requests must be submitted by Tuesday, April 21, 2026, at 5:00 p.m. Proposals will be evaluated on a 500-point scale encompassing completeness (pass/fail), qualifications and experience (20 points), organization and approach (15 points), scope of services (15 points), schedule (5 points), financial statements (5 points), references (5 points), proximity to area (10 points), team presentation (10 points), panel Q&A responses (5 points), and cost/fee proposal (10 points).

A 1% Minority-Owned Business participation goal applies to this procurement. The fee proposal must be submitted separately in a sealed envelope and should detail hourly rates for production, design/creative services, event planning, project coordination, and clerical work, along with percentage markups for traditional and digital ad placement. Vendors must provide one original marked unbound proposal and one electronic copy, with the proposal body limited to 50 pages excluding procurement documents, cover letters, financial information, and appendices. Financial information demonstrating vendor stability is required as part of the evaluation criteria. No incumbent vendor or award value has been specified in the solicitation documents. Augusta reserves the right to reject any or all proposals and is not liable for costs incurred in proposal preparation.