RFP 22025 for Media Planning/Buying Services

The Oregon State Lottery is seeking a media planning and buying services vendor through RFP #22025, with proposals due on January 14, 2026, at 3:00 PM Pacific Time. The selected contractor will serve as the Agency of Record, providing comprehensive media services for brand and promotional campaigns, including strategic media planning, consulting, account management, media buying, negotiations, publishing, performance reporting, and analysis. The procurement targets vendors headquartered in Oregon or southwestern Washington with a minimum of five full-time employees performing Oregon-focused services and annual gross revenues of $1,000,000 over the past three years. Key personnel requirements include an Account Manager, Media Director, Media Planner/Buyer, and Media Supervisor/Analyst, each with specific professional qualifications. The evaluation process will occur in three phases between January 15 and February 10, 2026, with optional presentations scheduled for February 23-25, 2026, and an anticipated Intent to Award notice on February 27, 2026. Evaluation criteria will be weighted across Company Profile (30%), Capability to Deliver and Value (30%), Corporate Cultural Fit (25%), and Value-Added Capabilities (15%), with a focus on innovative Oregon-based media strategies and multicultural audience integration.

The RFP emphasizes diversity and inclusion through its COBID (Certification Office for Business Inclusion and Diversity) Certified Disadvantaged Business Outreach Plan, requiring proposers to demonstrate commitment to providing opportunities for certified small businesses in subcontracting. Proposers must identify their certification status, such as minority-owned (MBE), woman-owned (WBE), service-disabled veteran-owned (SDV), emerging small businesses (ESB), or disadvantaged businesses (DBE). The Lottery mandates that 10% or more of yearly media spending be allocated to multicultural vendors. While no guaranteed work order contracts or spending amounts are promised, the resulting Master Agreement will have an initial five-year term with potential extensions. The contract will be funded exclusively through lottery game revenues and miscellaneous lottery-generated revenues, with no state appropriations involved. Proposers must provide three client references from medium to large organizations and be prepared to maintain various insurance coverages, including Workers' Compensation, Commercial General Liability, Professional Liability, and Automobile Liability insurance as specified in the RFP documentation.