RFP 6300 - Commercial Tobacco Prevention and Cessation Communications Strategy and Services

The Oregon Health Authority is soliciting proposals under RFP 6300 for commercial tobacco prevention and cessation communications strategy and services supporting the Smokefree Oregon brand and culturally specific campaigns, with the proposal deadline of October 26, 2026 at 3:00 p.m. Pacific, as extended by Addendum 1, now passed. Proposers must certify no direct or indirect organizational or business relationships with companies involved in tobacco, alcohol, or cannabis production, distribution, promotion, or sale, and no revenues from such sources within the preceding two years, and must refrain from accepting such revenues during the agreement period.

OHA encourages participation by small businesses certified by the Oregon Certification Office for Business Inclusion and Diversity, including disadvantaged business enterprises and minority-owned businesses, and requires a Disadvantaged Business Outreach Plan that is not scored. Proposers must submit the Pay Equity Certificate if they employ 50 or more full-time workers and the contract price exceeds $500,000.

Services span brand strategy, campaign planning, testing and formative research, media planning and production, social media, website services, advertising, campaign monitoring and evaluation, training and technical assistance, and other communications. The contractor develops content in English and Spanish, provides interpretation, translation, and transcreation in 18 additional languages as needed, and supports approximately 111 community partners, including Local Public Health Authorities, Regional Health Equity Coalitions, Alcohol and Drug Prevention Programs, and Public Health Equity tobacco partners. Minimum qualifications require one Key Person with multilingual tobacco social marketing and community co-creation experience and one senior management Key Person with experience working with culturally specific communities. Proposers must disclose any generative AI use.

The maximum price for the initial contract period, December 1, 2026 through June 30, 2027, is $1.5 million. The estimated budget is $9.5 million for the 2027-2029 biennium and $8.0 million for the 2029-2031 biennium, for a five-year not-to-exceed total of $19 million, subject to annual legislative appropriations. Addendum 1 sets the maximum total contract period at five years, including extensions. Federal funding is provided under Assistance Listings number 93.387. Pricing requires fully loaded hourly rates for each Key Person with separate salary and fringe breakdowns, submitted through OregonBuys under Bid # S-44300-00015366. OHA will not pay markups or commissions on media buys.

Evaluation totals 100 points: project implementation and management plan (30), technical expertise and organizational capacity (15), technical assistance and outreach experience (10), culturally responsive communications experience (10), key persons qualifications (10), prior contract performance (10), price (10), and executive summary (5). OHA may hold optional Round 2 presentations, demonstrations, or interviews. The Intent to Award date moved from November 12, 2026 to November 19, 2026. Only one proposer entity may submit one proposal.

The sample contract names Metropolitan Group, LLC as the current contractor for work-product transfer, while Questions and Answers Set 1 states OHA has no incumbent for these services. The single point of contact is John F. Gardner at john.f.gardner@odhsoha.oregon.gov or 503-509-5698.