Brand Development Services

Texas Southern University (TSU), a Carnegie R2 Institution and Historically Black College/University located in Houston, issued this Request for Proposals (RFP 717-26-743) on April 14, 2026, seeking qualified firms to provide comprehensive Brand Development Services. The primary objective is to consolidate TSU's multiple brand logos and visual identifiers into a unified institutional brand with a single primary logo applicable across all university units, colleges, departments, and marketing materials. The scope of work includes conducting a comprehensive brand asset inventory and audit, performing a brand architecture assessment, developing a unified institutional logo, creating a sub-brand and unit identity framework, establishing a brand transition and implementation strategy, and providing trademark support services including registration. Proposals must be submitted by 1:00 p.m. Central Standard Time on April 23, 2026, with a written questions deadline of April 16, 2026; no pre-proposal meeting is scheduled. Respondents must submit one paper copy and a flash drive version of their proposal to Greg Williams at TSU Procurement Services in Hannah Hall, Suite 333. The evaluation committee will assess proposals using weighted criteria: Experience (25%), Qualifications (15%), Methodology and Approach (25%), References and Client Feedback (15%), and Pricing and Delivery Schedule (20%). Proposals must include detailed itemized pricing with a grand total, associated travel expenditures, and the number of calendar days needed to commence services following contract execution.

No set-aside programs or restrictions limiting organizational eligibility are identified in the RFP documentation. No incumbent vendors or current contractors are listed. Respondents must comply with all applicable state and federal certifications and requirements, including conflict of interest disclosures, insurance requirements consisting of Workers Compensation coverage and Commercial General Liability with minimum limits of $500,000 per occurrence and $1,000,000 aggregate, records retention for seven years post-contract completion, and submission of Form 1295 (Certificate of Interested Parties) to the Texas Ethics Commission. The RFP does not specify a contract value or budget range for this procurement. TSU reserves the right to award contracts without negotiations, request a Best and Final Proposal (BAFO) at its sole discretion, or decline to make any award. The contract term will be determined based on the RFP response submitted by the selected respondent, with no specified renewal options mentioned in the procurement documents.