City of Mableton official Seal, logo and Brand identity System

The City of Mableton, Georgia, a new municipality located in Cobb County, is issuing a Request for Proposal (RFP) for the development of its official seal, logo, and comprehensive brand identity system. The procurement seeks a qualified firm to conduct research-driven work encompassing five phases: Research and Discovery, Brand Strategy Development, Visual Identity Development, Brand Standards and Toolkit, and Brand Rollout Guidance. Deliverables include stakeholder engagement outcomes, brand strategy documentation, visual identity designs, comprehensive brand guidelines, and design files in editable formats (Adobe Illustrator, InDesign, Photoshop) that become the sole property of the City upon final payment. The selected firm must demonstrate expertise in brand strategy, visual identity design, community engagement, and the ability to create an authentic brand reflecting the community's character and values while enhancing civic pride. Evaluation will be based on weighted criteria: Project Understanding & Cover Letter (5%), Firm Qualifications and Relevant Experience (20%), Technical Approach & Deliverables (20%), Research & Community Engagement Approach (20%), Brand Development Strategy and Design Framework (15%), Project Management, Timeline, and Staffing Capacity (10%), Cost Proposal & Value (5%), and References (5%). Critical deadlines include questions due April 7, 2026, at 1:00 PM EST, proposals due May 26, 2026, at 1:00 PM EST (submitted on USB flash drive to City of Mableton Purchasing Division at 5656 Mableton Parkway), with evaluation completion by June 23, 2026, and an anticipated four to six-month project timeline following contract execution.

The RFP requires respondents to maintain valid business licensure in Cobb County, Georgia, registration to conduct business in Georgia, E-Verify compliance per O.C.G.A. 13-10-91, and proof of insurance. Proposers must submit an IRS Form W-9 and E-Verify Affidavit, and comply with non-discrimination and conflict of interest provisions under O.C.G.A. 45-10-20 et seq. and the Georgia Open Records Act. The RFP does not explicitly designate set-asides for disadvantaged enterprises or minority-owned businesses, though all firms meeting the standard business requirements are eligible to compete. No incumbent vendors or existing brand infrastructure requiring integration are referenced in the procurement documents. The RFP does not disclose a specific budget or award value, allowing proposers to recommend their own cost proposals for evaluation. The City reserves the right to conduct interviews with top-ranked firms, request best-and-final offers, reject any or all proposals, and terminate the agreement with thirty days' written notice, with protest procedures allowing five business days from the Notice of Intent to Award for written grievance submission.