"In Your Corner" Media Campaign, Phase II
Closed State & local contract opportunity Posted
- Solicitation number
- 15-PS-35
- State
- Washington
- Responses due
Opportunity facts
- NIGP codes
- 91501 Advertising Agency Services
- 91502 Advertising (Including Notice Of Bid Solicitation, Statutory Notices)
- 91503 Advertising/Public Relations (Incl. Skywriting)
- 91504 Advertising, Outdoor Billboard, Etc.
- 91522 Communications Marketing Services
- 91573 Public Information Services (Incl. Press Releases)
- 91574 Radio Commercial Production
- UNSPSC codes
- 80170000 Public relations and professional communications services
- 82100000 Advertising
- 80171600 Publicity and marketing support services
- 80171900 Stakeholder management and relations services
- 82101500 Print advertising
- 82101800 Advertising agency services
- 80141619 Customer relationship center CRC management services
- 80141623 Merchandising service
- 80141627 Cooperative or shared advertising management service
- 80171503 Public relations situation and issues and risk analysis
Show all 48
- 80171601 Trade and tourism familiarization service
- 80171602 Online and social media publicity service
- 80171603 Publicity and marketing advisory service
- 80171901 Volunteer relations and management and engagement
- 82101502 Poster advertising
- 82101505 Handbill or coupon advertising
- 82101506 Transit advertising services
- 82101507 Shopping news or advertising or distribution service
- 82101508 Trade or service directory or yellow page advertising
- 82101604 Cinema advertising
- 82101701 Banner advertising services
- 82101702 Skywriting advertising services
- 82101801 Advertising campaign services
- 82101802 Advertising production service
- 93151502 Public enterprises information or control systems services
- 82101700 Aerial advertising
- 82101501 Billboard advertising
- 80172000 Professional communication services
- 80172001 Internal communication service
- 80172002 Project based communications service
- 83120000 Information services
- 82111900 News and publicity services
- 83121600 Information centers
- 80171604 Public information campaign service
- 80171605 Press release and media kit service
- 82111901 Press release services
- 82111902 Special interest newsletter services
- 82111903 News agency wire services
- 83121601 Chambers of Commerce
- 83121602 Tourism board services
- 83121603 Computerized information retrieval systems
- 83121604 Online database information retrieval systems
- 83121605 Remote database information retrieval services
- 83121606 Skip tracing
- 93151509 Government information services
- 93151519 Censorship service
- 82101600 Broadcast advertising
- 82101606 Radio commercial production service
Updated .
About this opportunity
The Washington State Utilities and Transportation Commission (UTC) is seeking proposals for a mixed-media outreach campaign to increase statewide awareness and use of its toll-free consumer protection help line. The objective is to raise awareness through a comprehensive campaign that may include videos, audio recordings, posters, billboards, and a focus on radio advertising. The successful contractor will be responsible for producing creative assets and purchasing media airtime across the state's major markets, including Seattle/Tacoma, Spokane, and Tri-Cities/Yakima. The contract period is from January 1, 2015 to June 30, 2015, with an option to extend for up to two additional one-year periods. Proposals are due by November 21, 2014, and the UTC has budgeted an amount not to exceed $225,000 for this project. The UTC is seeking a contractor with at least 10 years' experience in media production and purchasing, proven experience in media buying to maximize added value, and experience developing collaborative earned media opportunities.
This procurement is open to all qualified consultants and does not have any set-aside designations or restrictions on the types of organizations that can respond. The UTC has provided past research related to the campaign, which must be factored into the $225,000 contract amount. There is no incumbent vendor, as this is the third media campaign requested by the agency. The UTC will evaluate proposals based on the bidder's ability to demonstrate how to best utilize the $225,000 budget for the comprehensive media buy, added value, and any additional materials required to meet the campaign objectives.
Opportunity text
The objective of this project is to increase statewide awareness of and use of the UTC toll-free consumer protection help line through a mixed-media outreach campaign.
Files
| File | Type | Posted |
|---|---|---|
| 15-PS-35.pdf | ||
| RFP 15-PS-35 Q and A - One.pdf | ||
| RFP 15-PS-35 Q and A - Two.pdf |
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