UNSPSC 82101600: Broadcast advertising

UNSPSC 82101600 Broadcast advertising is a Class code that covers media production, advertising strategy, and content delivery services for government communications campaigns, event production, and public outreach. State and local governments acquire broadcast advertising planning and execution, radio and television campaign production, video content creation, audio-visual systems design and operation for events, graphic design supporting promotional campaigns, and integrated media-buying services. Issuing bodies span state procurement offices, county governments, cities, universities on behalf of state initiatives, and special-purpose authorities. The Georgia World Congress Center Authority, State of Rhode Island, Broward County, Hillsborough County, the City of Phoenix, the City of Albuquerque, and Florida Agricultural and Mechanical University appear as recent solicitors. Work ranges from event audio-visual production and rigging (Georgia World Congress Center Authority RFP for comprehensive A/V services to multiple venues, responses due September 30, 2026) to public health campaign advertising (Florida Agricultural and Mechanical University RFP for statewide medical marijuana education campaign, responses due September 17, 2026) to specialized broadcast infrastructure (Hillsborough County sole-source procurement for Cablecast VIO2 OMNI System for government channel automation and live-streaming, responses due June 22, 2026). Statewide master price agreements for communications, marketing, and advertising services (State of Rhode Island MPA-479 covering strategic consultation, technical production, research, and media buying, proposals due July 13, 2026) and qualified-vendor lists for videography and photography (State of Rhode Island MPA 213 and MPA 214 for event and commercial production, proposals due September 14–15, 2026) establish standing capacity for ongoing agency demand.

Recent activity clusters in Georgia, Florida, Arizona, Rhode Island, and South Florida. Broward County solicited a Manatee Awareness Radio Campaign with 1,500-plus radio spots across 11 specified stations in English, Spanish, and Creole (IFB due August 10, 2026), reserved for Small Business Enterprise vendors with an 85 percent self-perform requirement. The City of Albuquerque requested graphic design services for its BioPark system entities (proposals due July 31, 2026). State of Rhode Island open-enrollment MPAs for videography, photography, and communications services with multiple awards and mini-bid pricing show sustained market participation from state procurement offices seeking standing vendor capacity across regions. No guaranteed volumes are committed under most standing agreements; individual agencies issue project-specific mini-bids to selected vendors from qualified lists.