UNSPSC 82101600: Broadcast advertising

UNSPSC 82101600 Broadcast advertising is a Class code that encompasses media planning, buying, and placement services across digital, traditional broadcast, and emerging platforms; state and local governments use this code to solicit strategic communications support, paid advertising campaigns, and promotional media services ranging from voter outreach and emergency alert distribution to institutional marketing for colleges, parks, and state agencies. The recent solicitation mix reflects diverse issuing bodies — state offices, county authorities, universities, community colleges, school districts, and special-purpose authorities — each procuring advertising or media-buying expertise to reach target audiences through coordinated platform strategies. Scope spans strategic consultation and audience segmentation, commission-based or hourly media placement across social platforms (Meta, TikTok, YouTube, LinkedIn), search and display networks, connected television, and traditional broadcast; production of assets (video, audio, graphics, written copy); campaign optimization and performance reporting; and compliance with accessibility, diversity inclusion, and local-preference requirements where applicable.

Activity clusters in the Southeast and West, with standout recent volume in Florida, Georgia, Washington, Arizona, and Rhode Island. The Washington State Office of the Secretary of State issued RFP 26-03 for Voter Information Multimedia Production & Distribution (due June 1, 2026) spanning Franklin, Grant, Grays Harbor, Chelan, and Yakima Counties, seeking broadcast television and radio spots in English and Spanish with a not-to-exceed value of $160,000 and evaluation preferences for Washington Small Businesses and Veteran-Owned Businesses. Rhode Island Department of Administration issued RFP RFPM26006737 for a Master Price Agreement covering Communications, Marketing and Advertising Services (MPA-479) (due July 8, 2026) across four service categories — strategic marketing consultation, technical production services, research-based services, and media buying — with hourly and commission-based pricing models and statewide applicability to municipalities and institutions of higher education. Atlantic Cape Community College in New Jersey solicited RFP282 for Digital and Social Media Buying Services (due April 15, 2026) with an estimated annual budget not exceeding $200,000 and a preference for commission-based compensation structures. The Georgia Department of Natural Resources issued eRFP 46200-DNR0000843 for Marketing/Advertising Consultant Services supporting Georgia State Parks (due May 15, 2026) with a mandatory bidders' conference on April 23, 2026.