UNSPSC 80171501: Polling and survey and public opinion monitoring and analysis

Public relations consultation services relating to the facilitation of polling or surveys and associated analysis of data gathered

UNSPSC 80171501 Polling and survey and public opinion monitoring and analysis is a Commodity code that state and local governments use to procure customer satisfaction surveys, employee engagement assessments, voter research, market analysis, and program evaluation services. Recent opportunities span compensation and classification studies for city governments, guest satisfaction surveys for entertainment venues, customer experience research for utility authorities and transit systems, and specialized evaluations such as wildlife recreation participation studies and afterschool program impact analysis. Work typically involves questionnaire design, data collection via telephone or digital channels, statistical analysis, and delivery of findings reports with recommendations. Issuing bodies include municipalities (cities of DeBary, Fort Myers, Apopka, Atlanta, Phoenix, Pooler), utility authorities (Kissimmee Utility Authority), counties (Fairfax, San Mateo, Pinellas), school districts (Atlanta Public Schools, Boston Public Schools), state agencies (Florida Fish and Wildlife Conservation Commission, Texas Education Agency, Mississippi State Department of Health), special districts (32nd District Agricultural Association operating OC Fair & Event Center), and water districts (North Texas Municipal Water District). Most activity comes from Florida, Georgia, and Texas, with secondary activity in California, Colorado, Oregon, and other states.

Recent representative opportunities include the City of DeBary's RFP for a compensation and classification study with proposals due July 22, 2014; the Kissimmee Utility Authority's RFQ for a customer satisfaction survey (responses due January 26, 2026) covering residential and commercial customers with bilingual survey administration; the 32nd District Agricultural Association's IFB for guest survey services at the OC Fair & Event Center (bids due October 22, 2026) with a five percent small business preference and DVBE incentive; the North Texas Municipal Water District's RFP for public opinion research on water conservation awareness (proposals due June 25, 2026) with Phase I a lump-sum deliverable and Phase II hourly rates; and the Texas Education Agency's RFP for evaluation of the 21st Century Community Learning Centers grant program (proposals due June 3, 2026) as a fixed-price five-year contract valued at $1,500,000 with a five percent HUB subcontracting goal. Geographic concentration is moderate across the Southeast and Southwest, with scattered activity in the West and Mid-Atlantic.