RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26
Closed State & local contract opportunity
- Solicitation number
- RFP-730-UofH-3139
- State
- Texas
- Responses due
Opportunity facts
- NIGP code
- UNSPSC codes
- Point of contact
-
- Selene Cisneros scisner7@central.uh.edu (713) 743-8033
Opportunity details come from txsmartbuy.com. Updated .
About this opportunity
The University of Houston is requesting proposals for digital marketing services supporting the C.T. Bauer College of Business graduate programs under RFP-730-UofH-3139, with proposals due August 20, 2026 at 5:00 PM CDT — a same-day deadline as of the posting date.
The scope encompasses paid digital advertising campaigns across Meta, Google, LinkedIn, and other platforms; audience segmentation and targeting; landing page optimization; conversion rate optimization; search engine optimization; large language model optimization; generative engine optimization; retargeting strategies; A/B testing; and campaign performance analytics. The vendor will support Bauer College objectives to increase high-quality lead volume, engagement, and conversion throughout the graduate admissions funnel while maintaining brand alignment and meeting enrollment goals.
The RFP was released July 30, 2026 at 10:30 AM CDT. Questions and answers close August 6, 2026 at 5:00 PM CDT. Responses may be submitted by proxy. The procurement is conducted as a sealed bid with confidential pricing.
No estimated contract value, contract term, place of performance, payment terms, evaluation criteria, incumbent information, set-asides, or anticipated award date are provided in the available documentation.
Files
| File | Type | Posted |
|---|---|---|
| ESBD_544369_1785423784474_Event Summary.pdf |
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