UNSPSC 80141519: Customer tracking research

A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research.

UNSPSC 80141519 Customer tracking research is a Commodity code that does not align with the recent state and local procurement activity tagged under it. The seven most recent opportunities posted under this code span IT infrastructure installation, electrical component procurement, SCADA system upgrades, school district marketing services, software license renewal, traffic and revenue studies, and programmable logic controller upgrades—none of which constitute customer tracking research in any conventional sense. The mismatch suggests either systematic miscoding in the underlying state and local procurement databases or that this code is used as a default catch-all for technology and infrastructure services that procurement offices cannot readily categorize. State and local governments soliciting under this code are issuing ITBs, RFPs, and RFQs for capital equipment and professional services rather than customer research or analytics.

The issuing bodies include Georgia counties and municipalities (DeKalb County, City of Flowery Branch, City of Savannah), a Florida county and city (Hillsborough County, City of Tampa), an Arizona school district (Glendale Elementary), and a Kansas state authority (Kansas Turnpike Authority). Geographic activity clusters in Georgia and Florida, with secondary presence in Arizona and Kansas. Representative recent opportunities include DeKalb County's ITB for IT and low-voltage infrastructure at a tennis center reconstruction (due July 13, 2026), Hillsborough County's ITB for ongoing Schneider Electric components estimated at $519,787.19 over two years (due June 18, 2026), and the City of Flowery Branch's RFP for SCADA system equipment upgrade and maintenance services (due June 30, 2026, with mandatory pre-bid on June 3). The code shows material recent activity, but the work solicited does not match the code's stated scope, limiting its utility for firms specializing in actual customer tracking research.