UNSPSC 80141517: Custom market research

Customized quantitative and qualitative marketing research, focus groups, surveys and analysis market research solutions. Market research that is tailored to a specific company needs.

UNSPSC 80141517 Custom market research is a Commodity code capturing the research and advisory services that state and local governments buy to support operational decision-making, workforce planning, market positioning, and capital investment analysis. The recent opportunities show government buyers using this code for discrete research projects—traffic and revenue studies, tourism demand analytics, workforce talent pipeline design, organizational compensation benchmarking, and area agency service model reviews—rather than standing research capabilities or data subscriptions. The issuing bodies span state economic development offices, county health systems and aging departments, city planning and parks divisions, transit authorities, school districts, and special purpose boards such as the Teacher Retirement System of Texas and the Kansas Turnpike Authority. The mix reflects demand across both operational and strategic planning contexts.

Activity concentrates in the Southwest and Upper Midwest, with recent solicitations posted in Texas (Teacher Retirement System, State Office of the Governor), California (County of San Mateo, County of Ventura), Arizona (City of Phoenix, Glendale Elementary School District), Florida (Collier County, Jacksonville Transportation Authority), Georgia (City of Stockbridge, Atlanta Beltline Inc.), Kansas (Kansas Turnpike Authority), and Oregon (Department of Administrative Services). Representative recent solicitations include the Kansas Turnpike Authority's RFP 100-260209 for an investment-grade Traffic and Revenue Study due March 6, 2026; the County of Ventura's RFP 6256 for an Area Agency on Aging Service Model Review with proposals due June 17, 2026; the Teacher Retirement System of Texas's RFP TRS000678 for subscription-based HR Advisory Services with proposals due May 28, 2026; and Collier County, Florida's RFP 26-8644 for Tourism Research Services measuring advertising effectiveness, visitor profiles, and economic impact, due April 8, 2026. Contract values range from approximately $55,000 to $150,000 for discrete studies and from $120,000 to $250,000 annually for ongoing subscription or multi-year research services. Most solicitations emphasize best-value evaluation weighting qualifications, methodology, and past performance alongside price, with response-to-solicitation cycles of four to eight weeks and contract terms typically one to five years.