Marketing Research and Public Opinion Polling

Code 54191
Parent/Child
Popular Federal Contract Opportunities
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Popular Federal Contract Awards
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NAICS 54191 (Marketing Research and Public Opinion Polling) encompasses professional services focused on systematic gathering, analysis, and interpretation of public opinion, consumer preferences, and market trends through various research methodologies. These services typically involve designing surveys, conducting statistical analyses, producing detailed reports, and providing insights into social, economic, and political perceptions across different population segments. The research can be qualitative or quantitative, utilizing methods such as telephone interviews, online surveys, focus groups, and in-person polling.

Federal contract awards in this category demonstrate significant diversity across government agencies, with typical contract values ranging from $25,000 to $250,000 and performance periods of 12 months, often with multiple option years. Key funding agencies include the Department of Veterans Affairs, Indian Health Service, Department of State, and various research-oriented federal institutions like the National Institutes of Health. Contracts are frequently set aside for small businesses, with particular emphasis on socio-economic categories such as service-disabled veteran-owned, 8(a), and women-owned small businesses. Common performance locations include agency headquarters, medical facilities, and remote research environments.

Recent federal contract opportunities in this NAICS category include public opinion surveys for diplomatic missions (U.S. Embassies in Singapore, Panama, and Vietnam), healthcare satisfaction assessments for medical centers, and specialized research projects like examining race-related stressors, community needs assessments, and public perception studies. Federal agencies are seeking contractors to conduct comprehensive research on topics ranging from engineering workforce diversity and wildfire crisis strategies to international relations and healthcare quality. These opportunities consistently require robust methodological approaches, detailed reporting, and the ability to collect and analyze data from diverse population groups across various geographical regions.

Generated 1/18/25, 12:24 AM