Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, FY2025

Name: Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, FY2025
Creator: GovTribe

Parent companies by net contract obligations Oct 1, 2024 – Sep 30, 2025 Code page on GovTribe

The top 10 won 68% of FY2025 NAICS 54191 contract dollars

Contract obligations: $190,632,768 Net of deobligations, by contracts coded NAICS 54191 or a code under it
Contractors: 129 Parent companies with an obligation
Largest contractor: National Opinion Research Center $46.4 million, 22.1% of obligations
Data as of: Oct 14, 2026

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank	Contractor	Net obligations	Share	Trend
1	National Opinion Research Center Top agencies HHS (Department of Health and Human Services)	$46,398,126	22.1%	Rank history: not on the FY2021–FY2022 lists, #2 in FY2023 and #1 in FY2024; unchanged since FY2024.
2	Westat, Inc. Top agencies HHS (Department of Health and Human Services)	$23,225,782	11.1%	Rank history: #12 in FY2021, #8 in FY2022, #19 in FY2023 and #27 in FY2024; up 25 since FY2024.
3	Telaforce LLC Top agencies DOL (Department of Labor)	$13,924,994	6.6%	Rank history: #2 in FY2021, #2 in FY2022, #3 in FY2023 and #2 in FY2024; down 1 since FY2024.
4	Gritter - Francona, Inc. Top agencies VA (Department of Veterans Affairs)	$12,885,089	6.1%	Rank history: not on the FY2021–FY2022 lists, #16 in FY2023 and #4 in FY2024; unchanged since FY2024.
5	Ignited LLC Top agencies DHS (Department of Homeland Security) EXIM (Export Import Bank of the US)	$11,473,304	5.5%	Rank history: #4 in FY2021, #9 in FY2022, #15 in FY2023 and #3 in FY2024; down 2 since FY2024.
6	DIX-GRA Inc. Top agencies VA (Department of Veterans Affairs)	$11,456,778	5.5%	Rank history: not on the FY2021–FY2023 lists and #5 in FY2024; down 1 since FY2024.
7	CIC Research, Inc. Top agencies Commerce (Department of Commerce)	$6,555,405	3.1%	Rank history: #11 in FY2021, #12 in FY2022, #12 in FY2023 and #11 in FY2024; up 4 since FY2024.
8	The District Communications Group LLC Top agencies DOS (Department of State) DHS (Department of Homeland Security) Treasury (Department of the Treasury)	$5,878,242	2.8%	Rank history: #1 in FY2021, #1 in FY2022, #4 in FY2023 and #6 in FY2024; down 2 since FY2024.
9	Research Triangle Institute Top agencies HHS (Department of Health and Human Services) VA (Department of Veterans Affairs)	$5,753,391	2.7%	Rank history: #9 in FY2021, #5 in FY2022, #10 in FY2023 and #10 in FY2024; up 1 since FY2024.
10	Data Recognition Corporation Top agencies DHRA (Defense Human Resources Activity) HHS (Department of Health and Human Services)	$5,377,914	2.6%	Rank history: #8 in FY2021, #13 in FY2022, #13 in FY2023 and #15 in FY2024; up 5 since FY2024.
11	L&M Policy Research, LLC Top agencies HHS (Department of Health and Human Services)	$5,148,118	2.5%	Rank history: #7 in FY2021, #7 in FY2022, #11 in FY2023 and #7 in FY2024; down 4 since FY2024.
12	Communicatehealth Inc 2 awardees, including Lumina Corps Inc. Top agencies HHS (Department of Health and Human Services) IMLS (The Institute of Museum and Library Services) NEA (National Endowment for the Arts)	$4,252,149	2.0%	Rank history: #5 in FY2021, #6 in FY2022, #14 in FY2023 and #9 in FY2024; down 3 since FY2024.
13	Gallup, Inc. Top agencies Commerce (Department of Commerce) Navy (Department of the Navy) DOL (Department of Labor)	$3,853,954	1.8%	Rank history: not on the FY2021–FY2023 lists and #22 in FY2024; up 9 since FY2024.
14	Nielsen Consumer LLC Top agencies Commerce (Department of Commerce) HHS (Department of Health and Human Services) USDA (Department of Agriculture)	$3,488,773	1.7%	Rank history: not on the FY2021 list, #53 in FY2022, not on the FY2023 list and #18 in FY2024; up 4 since FY2024.
15	American Directions Research Group Inc. Top agencies VA (Department of Veterans Affairs)	$3,224,657	1.5%	Rank history: #16 in FY2021, #16 in FY2022, #23 in FY2023 and #23 in FY2024; up 8 since FY2024.
16	Circana Group, L.P. Top agencies Commerce (Department of Commerce)	$2,615,553	1.2%	Rank history: #23 in FY2021, #21 in FY2022, #21 in FY2023 and #28 in FY2024; up 12 since FY2024.
17	KGB Media, LLC Top agencies DOT (Department of Transportation)	$2,353,081	1.1%	Rank history: #28 in FY2021, #24 in FY2022, #24 in FY2023 and #24 in FY2024; up 7 since FY2024.
18	Kynetec USA Inc. Top agencies USDA (Department of Agriculture) EPA (Environmental Protection Agency) DOI (Department of the Interior)	$2,279,566	1.1%	Rank history: #20 in FY2021, #32 in FY2022, not on the FY2023 list and #16 in FY2024; down 2 since FY2024.
19	Alan S. Newman Associates, Inc. Top agencies HHS (Department of Health and Human Services)	$2,137,391	1.0%	Rank history: #17 in FY2021, #17 in FY2022, #20 in FY2023 and #12 in FY2024; down 7 since FY2024.
20	Naxion Inc. Top agencies Treasury (Department of the Treasury)	$2,089,991	1.0%	Rank history: #41 in FY2021, #23 in FY2022, #26 in FY2023 and #21 in FY2024; up 1 since FY2024.
21	National Institute for Safety Research Inc. Top agencies DOT (Department of Transportation)	$2,009,590	1.0%	Rank history: #26 in FY2021, #20 in FY2022, #25 in FY2023 and #20 in FY2024; down 1 since FY2024.
22	Novak Birch, Inc. Top agencies HHS (Department of Health and Human Services) Commerce (Department of Commerce)	$1,434,113	0.7%	Rank history: #38 in FY2021, #26 in FY2022, #17 in FY2023 and #19 in FY2024; down 3 since FY2024.
23	NCS Pearson, Inc. Top agencies DOS (Department of State)	$1,348,137	0.6%	Rank history: not on the FY2021–FY2024 lists; new.
24	Fors Marsh Group LLC Top agencies HHS (Department of Health and Human Services) Treasury (Department of the Treasury)	$1,201,662	0.6%	Rank history: #10 in FY2021, #3 in FY2022, #5 in FY2023 and #8 in FY2024; down 16 since FY2024.
25	Ipsos Public Affairs, LLC Top agencies VA (Department of Veterans Affairs) DOS (Department of State)	$1,155,546	0.6%	Rank history: #3 in FY2021, #4 in FY2022, #9 in FY2023 and #13 in FY2024; down 12 since FY2024.
26	Tetra Tech, Inc. 2 awardees, including Tetra TECH MA, Inc. and Pro-Telligent, LLC Top agencies DOT (Department of Transportation) DOS (Department of State)	$1,106,149	0.5%	Rank history: #33 in FY2021, #36 in FY2022, #33 in FY2023 and #38 in FY2024; up 12 since FY2024.
27	Dynamic Science, Inc. Top agencies DOT (Department of Transportation)	$1,023,914	0.5%	Rank history: not on the FY2021–FY2023 lists and #67 in FY2024; up 40 since FY2024.
28	Marketing for Change Co. Top agencies HHS (Department of Health and Human Services)	$900,000	0.4%	Rank history: not on the FY2021–FY2022 lists, #40 in FY2023 and #25 in FY2024; down 3 since FY2024.
29	Opinion Research Business International LLC Top agencies DOS (Department of State)	$893,351	0.4%	Rank history: not on the FY2021–FY2023 lists and #39 in FY2024; up 10 since FY2024.
30	Crash Research & Analysis, Inc. Top agencies DOT (Department of Transportation)	$871,747	0.4%	Rank history: #81 in FY2021, #33 in FY2022, #32 in FY2023 and #51 in FY2024; up 21 since FY2024.
31	Kaia Inc. Top agencies EAC (US Election Assistance Commission)	$747,000	0.4%	Rank history: not on the FY2021–FY2024 lists; new.
32	Tribility LLC Top agencies VA (Department of Veterans Affairs)	$716,172	0.3%	Rank history: not on the FY2021–FY2024 lists; new.
33	Harrisx LLC Top agencies HHS (Department of Health and Human Services)	$688,000	0.3%	Rank history: not on the FY2021–FY2024 lists; new.
34	The Market Research Organization Top agencies DOS (Department of State)	$494,380	0.2%	Rank history: not on the FY2021–FY2023 lists and #33 in FY2024; down 1 since FY2024.
35	JY Advisory LLC Top agencies EAC (US Election Assistance Commission)	$484,165	0.2%	Rank history: not on the FY2021–FY2024 lists; new.
36	Black Knight Data & Analytics LLC Top agencies GAO (Government Accountability Office) Commerce (Department of Commerce)	$483,402	0.2%	Rank history: not on the FY2021–FY2023 lists and #48 in FY2024; up 12 since FY2024.
37	Mmi-2 International Research, LLC Top agencies USDA (Department of Agriculture)	$472,262	0.2%	Rank history: #39 in FY2021, #31 in FY2022, #35 in FY2023 and #80 in FY2024; up 43 since FY2024.
38	Serco Inc Top agencies Army (Department of the Army)	$427,088	0.2%	Rank history: not on the FY2021–FY2024 lists; new.
39	Advanced Survey Design, LLC Top agencies Navy (Department of the Navy)	$357,428	0.2%	Rank history: #57 in FY2021, #50 in FY2022, #51 in FY2023 and #55 in FY2024; up 16 since FY2024.
40	Metropolitan Group, L.l.c Top agencies NASA (National Aeronautics and Space Administration)	$355,769	0.2%	Rank history: #19 in FY2021, #25 in FY2022, #22 in FY2023 and #26 in FY2024; down 14 since FY2024.
41	D3 Systems, Inc. Top agencies DOS (Department of State)	$341,195	0.2%	Rank history: #40 in FY2021, #35 in FY2022, #28 in FY2023 and #36 in FY2024; down 5 since FY2024.
42	Barbaricum LLC Top agencies USAF (Department of the Air Force)	$309,313	0.1%	Rank history: not on the FY2021 list, #38 in FY2022, #43 in FY2023 and #45 in FY2024; up 3 since FY2024.
43	Pollfish, LLC 2 awardees Top agencies DOS (Department of State)	$290,625	0.1%	Rank history: #43 in FY2021, #45 in FY2022, #80 in FY2023 and #49 in FY2024; up 6 since FY2024.
44	Public Spend Forum LLC Top agencies DLA (Defense Logistics Agency)	$281,000	0.1%	Rank history: not on the FY2021 list, #94 in FY2022, #36 in FY2023 and #34 in FY2024; down 10 since FY2024.
45	60 Decibels Inc. Top agencies DFC (International Development Finance Corporation)	$275,400	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
46	Retail Data, LLC Top agencies DECA (Defense Commissary Agency)	$266,477	0.1%	Rank history: not on the FY2021–FY2023 lists and #64 in FY2024; up 18 since FY2024.
47	Exovera LLC Top agencies DOS (Department of State)	$260,551	0.1%	Rank history: not on the FY2021–FY2023 lists and #44 in FY2024; down 3 since FY2024.
48	Vannevar Labs, Inc. Top agencies DOS (Department of State)	$245,000	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
49	Popcorn Company for Marketing Services Ltd. Top agencies DOS (Department of State)	$244,200	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
50	Euromonitor International Limited 2 awardees Top agencies HHS (Department of Health and Human Services) CPSC (Consumer Product Safety Commission)	$242,177	0.1%	Rank history: #54 in FY2021, #65 in FY2022, #68 in FY2023 and not on the FY2024 list; up 70 since FY2024.
51	The Nielsen Company (Us). Llc Top agencies DMA (Defense Media Activity) FCC (Federal Communications Commission)	$198,801	0.1%	Rank history: #25 in FY2021, #15 in FY2022, #18 in FY2023 and #17 in FY2024; down 34 since FY2024.
52	Wow Digital OU Top agencies USSOCOM (United States Special Operations Command)	$198,404	0.1%	Rank history: not on the FY2021–FY2023 lists and #85 in FY2024; up 33 since FY2024.
53	Aptive Resources LLC Top agencies VA (Department of Veterans Affairs)	$196,338	0.1%	Rank history: not on the FY2021–FY2022 lists, #69 in FY2023 and #74 in FY2024; up 21 since FY2024.
54	Ibisworld Inc. Top agencies SBA (Small Business Administration) OSD (Office of the Secretary of Defense) DHS (Department of Homeland Security)	$186,932	0.1%	Rank history: not on the FY2021–FY2023 lists and #59 in FY2024; up 5 since FY2024.
55	Consultores 21 USA Corp Top agencies DOS (Department of State)	$164,484	0.1%	Rank history: not on the FY2021–FY2022 lists, #82 in FY2023 and not on the FY2024 list; returned.
56	Tebbutt Research Pty. Limited Top agencies DOS (Department of State)	$162,188	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
57	Ipsos Limited Top agencies DOS (Department of State)	$139,983	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
58	Press Ganey Associates LLC Top agencies HHS (Department of Health and Human Services)	$137,220	0.1%	Rank history: not on the FY2021–FY2024 lists; up 70 since FY2024.
59	R-Research Limited Top agencies DOS (Department of State)	$135,000	0.1%	Rank history: not on the FY2021–FY2022 lists, #84 in FY2023 and #61 in FY2024; up 2 since FY2024.
60	Resonance Alliance Inc. Top agencies Commerce (Department of Commerce)	$132,000	0.1%	Rank history: not on the FY2021–FY2023 lists and #89 in FY2024; up 29 since FY2024.
61	The Hanover Research Council LLC Top agencies Navy (Department of the Navy)	$129,936	0.1%	Rank history: #82 in FY2021, #81 in FY2022, #90 in FY2023 and #93 in FY2024; up 32 since FY2024.
62	Osavul, Inc. Top agencies DOS (Department of State)	$118,200	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
63	Langer Research Associates LLC Top agencies DOS (Department of State)	$117,700	0.1%	Rank history: not on the FY2021–FY2023 lists and #41 in FY2024; down 22 since FY2024.
64	S&P Global Market Intelligence LLC Top agencies Commerce (Department of Commerce)	$113,190	0.1%	Rank history: not on the FY2021–FY2024 lists; up 58 since FY2024.
65	Fitch Solutions, Inc. Top agencies Treasury (Department of the Treasury)	$112,360	0.1%	Rank history: not on the FY2021–FY2024 lists; new.
66	Sub-Saharan Field Research & Consulting Services Ltd Top agencies DOS (Department of State)	$110,826	0.1%	Rank history: not on the FY2021–FY2022 lists, #96 in FY2023 and #60 in FY2024; down 6 since FY2024.
67	Sreo Consulting, Inc. Top agencies DOS (Department of State)	$109,050	0.1%	Rank history: not on the FY2021–FY2023 lists and #66 in FY2024; down 1 since FY2024.
68	Ice Data Services, Inc. Top agencies Commerce (Department of Commerce)	$98,500	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
69	Synavoice LLC Top agencies Treasury (Department of the Treasury)	$86,289	<0.1%	Rank history: not on the FY2021–FY2023 lists and #100 in FY2024; up 31 since FY2024.
70	Primetrica, Inc. Top agencies FCC (Federal Communications Commission)	$76,338	<0.1%	Rank history: not on the FY2021 list, #100 in FY2022 and not on the FY2023–FY2024 lists; up 34 since FY2024.
71	Public Opinion and Marketing Resarch in Israel 2000 Ltd Top agencies DOS (Department of State)	$75,300	<0.1%	Rank history: not on the FY2021–FY2023 lists and #72 in FY2024; up 1 since FY2024.
72	The Earnest Analytics Company, Inc. Top agencies Commerce (Department of Commerce)	$75,000	<0.1%	Rank history: not on the FY2021–FY2022 lists, #78 in FY2023 and not on the FY2024 list; returned.
73	Iiacss Top agencies DOS (Department of State)	$74,427	<0.1%	Rank history: not on the FY2021–FY2023 lists and #86 in FY2024; up 13 since FY2024.
74	Fieldpolls Research and Insights CC Top agencies DOS (Department of State)	$68,000	<0.1%	Rank history: not on the FY2021–FY2023 lists and #82 in FY2024; up 8 since FY2024.
75	Dodge Construction Network, LLC Top agencies Commerce (Department of Commerce)	$67,892	<0.1%	Rank history: not on the FY2021 list, #68 in FY2022 and not on the FY2023–FY2024 lists; returned.
76	The Morning Consult LLC Top agencies CFPB (Consumer Financial Protection Bureau)	$67,600	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
77	Hankook Research Co., Ltd Top agencies DOS (Department of State)	$67,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
78	University of Washington Top agencies VA (Department of Veterans Affairs)	$64,932	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
79	Samsung Electronics Co.,Ltd. Through Circana, LLC Top agencies Treasury (Department of the Treasury)	$64,575	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
80	Forrester Research, Inc. Top agencies VA (Department of Veterans Affairs)	$64,341	<0.1%	Rank history: not on the FY2021–FY2022 lists, #88 in FY2023 and #92 in FY2024; up 12 since FY2024.
81	Citizen Surveys (Pty) Ltd Top agencies DOS (Department of State)	$63,453	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
82	National Academy of Sciences Top agencies Commerce (Department of Commerce)	$61,404	<0.1%	Rank history: #87 in FY2021 and not on the FY2022–FY2024 lists; up 26 since FY2024.
83	Resint Inc. Top agencies DOS (Department of State)	$59,886	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 73 since FY2024.
84	Kantar Taiwan Co., Ltd. Top agencies DOS (Department of State)	$55,171	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
85	Done By Native LLC Top agencies DOS (Department of State)	$54,076	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
86	Bureau Van Dijk Electronic Publishing Inc. Through Moody's Analytics, Inc. Top agencies Commerce (Department of Commerce)	$50,000	<0.1%	Rank history: not on the FY2021–FY2023 lists and #56 in FY2024; down 30 since FY2024.
87	CID Gallup CID S.A. Top agencies DOS (Department of State)	$49,200	<0.1%	Rank history: not on the FY2021–FY2022 lists, #63 in FY2023 and #47 in FY2024; down 40 since FY2024.
88	Mantle France Top agencies DOS (Department of State)	$49,000	<0.1%	Rank history: not on the FY2021–FY2023 lists and #81 in FY2024; down 7 since FY2024.
89	Barreto Segura Research Partners, LLC Top agencies USDA (Department of Agriculture)	$45,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
90	BEI Electronics LLC Top agencies USAGM (US Agency for Global Media)	$44,940	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 16 since FY2024.
91	Widener-Burrows & Associates Inc. Top agencies CPSC (Consumer Product Safety Commission)	$43,420	<0.1%	Rank history: not on the FY2021–FY2022 lists, #59 in FY2023 and not on the FY2024 list; up 25 since FY2024.
92	Abacus Data Inc. Top agencies DOS (Department of State)	$41,335	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
93	The NDN Companies Top agencies DOT (Department of Transportation)	$40,700	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
94	Jessica Broome Research LLC Top agencies FTC (Federal Trade Commission)	$40,000	<0.1%	Rank history: not on the FY2021–FY2022 lists, #100 in FY2023 and #63 in FY2024; down 31 since FY2024.
95	Universum Communications Inc. Top agencies DOJ (Department of Justice)	$37,500	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
96	Elsevier B.V. Top agencies Commerce (Department of Commerce)	$36,748	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
97	QED Ltd Top agencies DOS (Department of State)	$33,181	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 37 since FY2024.
98	Bloomberg LP Top agencies Commerce (Department of Commerce)	$31,080	<0.1%	Rank history: not on the FY2021–FY2024 lists; up 44 since FY2024.
99	IHS Global Inc Top agencies Navy (Department of the Navy)	$29,000	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.
100	BAE Urban Economics, Inc. Top agencies DOI (Department of the Interior)	$28,200	<0.1%	Rank history: not on the FY2021–FY2024 lists; new.

Show 75 more

100 of 129 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 54191

Code	Net obligations	Largest contractor
541910 Marketing Research and Public Opinion Polling	$190,632,768	National Opinion Research Center

How this ranking works

Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $210 million obligated before deobligations, so they never pass 100%.
Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
Fiscal year 2025 ran Oct 1, 2024 – Sep 30, 2025. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
Rank changes compare with FY2024. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2024 takes the color of the rank change beside it.
Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 54191 contractors in FY2025?

1. National Opinion Research Center ($46.4M), 2. Westat, Inc. ($23.2M), 3. Telaforce LLC ($13.9M), 4. Gritter - Francona, Inc. ($12.9M), 5. Ignited LLC ($11.5M), 6. DIX-GRA Inc. ($11.5M), 7. CIC Research, Inc. ($6.56M), 8. The District Communications Group LLC ($5.88M), 9. Research Triangle Institute ($5.75M), 10. Data Recognition Corporation ($5.38M).

On GovTribe

Research every contractor on this list

Every contract, task order and IDV they hold
Their subsidiaries, teammates and competitors
Open opportunities they're positioned for
Alerts when they win new work

Try for free Login