Market analysis: preferences and behaviors regarding U. S. Food and beverages

The US Department of State, US Embassy Bogota, seeks market research analyzing Colombian consumer preferences and behaviors regarding U.S. food and beverage products, with proposals due September 3, 2026 and questions due August 19, 2026. No set-aside applies; both Colombian and U.S. vendors are eligible.

Place of performance is Bogotá, Colombia. The contractor must conduct fieldwork across five principal cities (Bogota, Medellin, Cali, Barranquilla, and Cartagena) with quantitative surveys of 1,000–1,500 respondents, a minimum of eight focus groups distributed across the five cities, and at least 20 in-depth interviews targeting socioeconomic levels 4–6. Scope includes four modules on consumer perception and preferences for priority U.S. food and beverage segments (premium pork and beef cuts, specialty dairy, tree nuts, craft spirits, pet food, functional snacks), shopping habits, information sources and trusted channels, and barriers to market access. Deliverables include comprehensive PowerPoint presentation, modular PDF reports, executive summary, detailed written analysis (maximum 30 pages), anonymized raw data in Excel format, and one-page infographic, all in Spanish and English within 15 working days after fieldwork completion. Total estimated project duration is 10–14 weeks from award.

The contractor must demonstrate minimum three years of experience in consumer research or market analysis in Colombia using quantitative and qualitative methodologies, Colombian business licenses, a bilingual English-Spanish point of contact with native Spanish language, knowledge of the Colombian food and beverage market, and evidence of an established business with permanent address and telephone listing. U.S. vendors submit pricing in USD; Colombian vendors in Colombian Pesos with applicable VAT. All intellectual property rights for project-developed materials transfer exclusively to FAS Bogota. No budget ceiling has been established. The NAICS code is 541910, Marketing Research and Public Opinion Polling. Evaluation criteria include qualification factors; no explicit weighting is disclosed. Submission is via email to BogotaGSOCompras@state.gov.