Top 100 Contractors in NAICS 541810: Advertising Agencies, FY2023

Parent companies by net contract obligations Oct 1, 2022 – Sep 30, 2023 Code page on GovTribe

The top 10 won 92% of FY2023 NAICS 541810 contract dollars

Ranking facts

Contract obligations
$2,073,031,903 Net of deobligations, by contracts coded NAICS 541810
Contractors
145 Parent companies with an obligation
Largest contractor
Omnicom Group Inc. $937 million, 44.0% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $937,037,169
Rank history: #1 in FY2021, #1 in FY2022, #2 in FY2024 and #2 in FY2025; unchanged since FY2022.
2
The Interpublic Group of Companies Inc 3 awardees, including IPG Dxtra, Inc. and Mullenlowe US Inc.
$410,408,760
Rank history: #2 in FY2021, #2 in FY2022, #1 in FY2024 and #6 in FY2025; unchanged since FY2022.
3 $148,139,523
Rank history: not on the FY2021–FY2022 lists, #4 in FY2024 and #4 in FY2025; new.
4
Young & Rubicam Inc.
$98,509,033
Rank history: #3 in FY2021, #3 in FY2022, #9 in FY2024 and not on the FY2025 list; down 1 since FY2022.
5
True North Communications Inc
$95,800,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
6
Sapient Corporation Through Plowshare Group, Inc.
$71,426,624
Rank history: #4 in FY2021, #5 in FY2022, #8 in FY2024 and #9 in FY2025; down 1 since FY2022.
7 $71,187,970
Rank history: #5 in FY2021, #6 in FY2022, #6 in FY2024 and #5 in FY2025; down 1 since FY2022.
8 $57,008,122
Rank history: #9 in FY2021, #10 in FY2022, #11 in FY2024 and #21 in FY2025; up 2 since FY2022.
9 $37,289,124
Rank history: #6 in FY2021, #4 in FY2022, #12 in FY2024 and #17 in FY2025; down 5 since FY2022.
10 $33,183,608
Rank history: #7 in FY2021, #7 in FY2022, #15 in FY2024 and #12 in FY2025; down 3 since FY2022.
11 $11,692,465
Rank history: #14 in FY2021, #12 in FY2022, #16 in FY2024 and #14 in FY2025; up 1 since FY2022.
12 $11,653,335
Rank history: #11 in FY2021, #14 in FY2022, #18 in FY2024 and #19 in FY2025; up 2 since FY2022.
13 $10,861,029
Rank history: #12 in FY2021, #13 in FY2022, #17 in FY2024 and #16 in FY2025; unchanged since FY2022.
14 $9,415,511
Rank history: #8 in FY2021, #9 in FY2022, #13 in FY2024 and #82 in FY2025; down 5 since FY2022.
15
York Telecom Corporation Through Kinly US Corporation
$6,107,753
Rank history: #15 in FY2021, #16 in FY2022 and not on the FY2024–FY2025 lists; up 1 since FY2022.
16
Concepts Inc.
$5,399,831
Rank history: not on the FY2021–FY2022 lists, #23 in FY2024 and #22 in FY2025; new.
17 $5,076,726
Rank history: #18 in FY2021, not on the FY2022 list, #22 in FY2024 and #18 in FY2025; returned.
18 $5,049,965
Rank history: #21 in FY2021, #18 in FY2022, #24 in FY2024 and #13 in FY2025; unchanged since FY2022.
19 $4,639,957
Rank history: #38 in FY2021, #17 in FY2022, #29 in FY2024 and #26 in FY2025; down 2 since FY2022.
20 $3,699,825
Rank history: #36 in FY2021, #33 in FY2022, #25 in FY2024 and not on the FY2025 list; up 13 since FY2022.
21 $3,346,487
Rank history: #28 in FY2021, #24 in FY2022, #19 in FY2024 and not on the FY2025 list; up 3 since FY2022.
22 $2,992,838
Rank history: not on the FY2021–FY2022 lists, #32 in FY2024 and not on the FY2025 list; new.
23 $2,614,997
Rank history: #33 in FY2021, #20 in FY2022, #28 in FY2024 and #31 in FY2025; down 3 since FY2022.
24 $2,434,458
Rank history: #16 in FY2021, #19 in FY2022, #27 in FY2024 and #23 in FY2025; down 5 since FY2022.
25
TMP Government LLC
$2,392,588
Rank history: #24 in FY2021, #27 in FY2022 and not on the FY2024–FY2025 lists; up 2 since FY2022.
26 $2,363,873
Rank history: #20 in FY2021, #22 in FY2022, #30 in FY2024 and #24 in FY2025; down 4 since FY2022.
27 $2,331,726
Rank history: not on the FY2021 list, #21 in FY2022, #26 in FY2024 and #42 in FY2025; down 6 since FY2022.
28 $1,545,278
Rank history: #35 in FY2021, #36 in FY2022, #38 in FY2024 and #44 in FY2025; up 8 since FY2022.
29 $1,379,031
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
30 $1,337,225
Rank history: #43 in FY2021, #39 in FY2022, #20 in FY2024 and #20 in FY2025; up 9 since FY2022.
31 $1,121,515
Rank history: #50 in FY2021, #42 in FY2022, #44 in FY2024 and #84 in FY2025; up 11 since FY2022.
32
Public Alliance LLC
$1,081,170
Rank history: not on the FY2021 list, #29 in FY2022 and not on the FY2024–FY2025 lists; down 3 since FY2022.
33
Dynamic Integrated Services LLC
$933,843
Rank history: #27 in FY2021, #26 in FY2022 and not on the FY2024–FY2025 lists; down 7 since FY2022.
34
Daniel J. Edelman Inc.
$913,457
Rank history: #13 in FY2021, #30 in FY2022, #37 in FY2024 and not on the FY2025 list; down 4 since FY2022.
35
Shield Analysis Technology LLC
$886,560
Rank history: not on the FY2021 list, #31 in FY2022, #35 in FY2024 and #32 in FY2025; down 4 since FY2022.
36 $804,698
Rank history: #78 in FY2021, #34 in FY2022, #36 in FY2024 and #68 in FY2025; down 2 since FY2022.
37 $788,027
Rank history: #22 in FY2021, #8 in FY2022, #31 in FY2024 and not on the FY2025 list; down 29 since FY2022.
38 $710,901
Rank history: #23 in FY2021, #23 in FY2022, #60 in FY2024 and not on the FY2025 list; down 15 since FY2022.
39 $600,000
Rank history: not on the FY2021–FY2022 lists, #42 in FY2024 and #69 in FY2025; new.
40 $547,959
Rank history: #32 in FY2021, #38 in FY2022, #41 in FY2024 and #45 in FY2025; down 2 since FY2022.
41 $471,683
Rank history: #34 in FY2021, #37 in FY2022 and not on the FY2024–FY2025 lists; down 4 since FY2022.
42 $450,000
Rank history: not on the FY2021–FY2022 lists, #47 in FY2024 and not on the FY2025 list; new.
43 $400,000
Rank history: not on the FY2021–FY2022 lists, #49 in FY2024 and #38 in FY2025; new.
44 $367,141
Rank history: #31 in FY2021, #35 in FY2022, #90 in FY2024 and #85 in FY2025; down 9 since FY2022.
45 $357,689
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
46 $340,944
Rank history: not on the FY2021–FY2022 lists, #63 in FY2024 and not on the FY2025 list; new.
47 $309,996
Rank history: not on the FY2021–FY2022 lists, #54 in FY2024 and #43 in FY2025; new.
48
Diversity Marketing and Communications LLC
$306,947
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
49
Learfield Communications Inc. 2 awardees, including Learfield College LLC
$298,750
Rank history: #58 in FY2021, #49 in FY2022 and not on the FY2024–FY2025 lists; unchanged since FY2022.
50 $278,740
Rank history: not on the FY2021–FY2022 lists, #62 in FY2024 and not on the FY2025 list; new.
51 $271,030
Rank history: #41 in FY2021, #50 in FY2022, #66 in FY2024 and not on the FY2025 list; down 1 since FY2022.
52 $268,569
Rank history: not on the FY2021 list, #41 in FY2022 and not on the FY2024–FY2025 lists; down 11 since FY2022.
53 $255,000
Rank history: not on the FY2021–FY2022 lists, #45 in FY2024 and #46 in FY2025; new.
54 $249,000
Rank history: not on the FY2021–FY2022 lists, #58 in FY2024 and #49 in FY2025; new.
55 $239,500
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
56 $200,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
57 $195,200
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
58
Clear Channel Outdoor Holdings Inc. Through Clear Channel Outdoor, LLC
$189,691
Rank history: #46 in FY2021, #47 in FY2022 and not on the FY2024–FY2025 lists; down 11 since FY2022.
59 $184,883
Rank history: not on the FY2021 list, #43 in FY2022, #53 in FY2024 and #93 in FY2025; down 16 since FY2022.
60 $173,074
Rank history: #53 in FY2021, #55 in FY2022, #88 in FY2024 and not on the FY2025 list; down 5 since FY2022.
61 $149,490
Rank history: not on the FY2021–FY2022 lists, #79 in FY2024 and #52 in FY2025; new.
62 $138,752
Rank history: #67 in FY2021, #59 in FY2022, #52 in FY2024 and #30 in FY2025; down 3 since FY2022.
63 $133,970
Rank history: not on the FY2021–FY2022 lists, #98 in FY2024 and #55 in FY2025; new.
64 $129,000
Rank history: not on the FY2021–FY2022 lists, #70 in FY2024 and not on the FY2025 list; new.
65 $122,935
Rank history: not on the FY2021 list, #46 in FY2022 and not on the FY2024–FY2025 lists; down 19 since FY2022.
66 $120,335
Rank history: not on the FY2021 list, #56 in FY2022, #68 in FY2024 and #65 in FY2025; down 10 since FY2022.
67
Intersection Media Holdings Inc
$103,924
Rank history: #57 in FY2021, #54 in FY2022 and not on the FY2024–FY2025 lists; down 13 since FY2022.
68 $100,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
69 $89,000
Rank history: #61 in FY2021, #61 in FY2022, #77 in FY2024 and not on the FY2025 list; down 8 since FY2022.
70
Binge Audio
$87,060
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
71 $80,231
Rank history: not on the FY2021 list, #51 in FY2022, #86 in FY2024 and #72 in FY2025; down 20 since FY2022.
72 $80,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
73 $79,763
Rank history: not on the FY2021–FY2022 lists, #76 in FY2024 and not on the FY2025 list; new.
74 $75,000
Rank history: not on the FY2021–FY2022 lists, #75 in FY2024 and not on the FY2025 list; new.
75
Outreach Process Partners LLC
$70,657
Rank history: not on the FY2021–FY2022 lists, #83 in FY2024 and not on the FY2025 list; new.
76 $70,000
Rank history: not on the FY2021–FY2022 lists, #82 in FY2024 and not on the FY2025 list; new.
77 $69,492
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
78 $68,375
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
79 $67,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
80 $60,500
Rank history: not on the FY2021 list, #64 in FY2022, #87 in FY2024 and not on the FY2025 list; down 16 since FY2022.
81 $60,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
82 $54,999
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
83 $51,178
Rank history: #60 in FY2021, not on the FY2022 list, #72 in FY2024 and #100 in FY2025; returned.
84 $50,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
85 $50,000
Rank history: not on the FY2021–FY2022 lists, #74 in FY2024 and not on the FY2025 list; new.
86 $49,930
Rank history: not on the FY2021 list, #67 in FY2022, #95 in FY2024 and not on the FY2025 list; down 19 since FY2022.
87 $49,891
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
88 $49,875
Rank history: #30 in FY2021, #75 in FY2022 and not on the FY2024–FY2025 lists; down 13 since FY2022.
89 $47,000
Rank history: #73 in FY2021, #68 in FY2022 and not on the FY2024–FY2025 lists; down 21 since FY2022.
90 $44,944
Rank history: #72 in FY2021, #57 in FY2022 and not on the FY2024–FY2025 lists; down 33 since FY2022.
91 $44,559
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
92
MSS Media Inc.
$44,466
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
93 $41,120
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; up 8 since FY2022.
94 $40,500
Rank history: not on the FY2021 list, #71 in FY2022, #97 in FY2024 and not on the FY2025 list; down 23 since FY2022.
95 $40,000
Rank history: #75 in FY2021, #72 in FY2022 and not on the FY2024–FY2025 lists; down 23 since FY2022.
96 $36,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
97 $35,500
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; up 13 since FY2022.
98 $34,639
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
99 $32,974
Rank history: not on the FY2021–FY2022 lists, not on the FY2024 list and #60 in FY2025; new.
100 $32,930
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
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100 of 145 contractors listed here. See the rest on GovTribe.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $2.13 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2023 ran Oct 1, 2022 – Sep 30, 2023. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2022. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2022 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 541810 contractors in FY2023?

1. Omnicom Group Inc. ($937M), 2. The Interpublic Group of Companies Inc ($410M), 3. WPP PLC ($148M), 4. Young & Rubicam Inc. ($98.5M), 5. True North Communications Inc ($95.8M), 6. Sapient Corporation ($71.4M), 7. Stratacomm, LLC ($71.2M), 8. Elevation, Ltd. ($57M), 9. Crosby Marketing Communications Inc. ($37.3M), 10. LMD Agency, Inc. ($33.2M).

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