Top 100 Contractors in NAICS 541810: Advertising Agencies, FY2024

Parent companies by net contract obligations Oct 1, 2023 – Sep 30, 2024 Code page on GovTribe

The top 10 won 84% of FY2024 NAICS 541810 contract dollars

Ranking facts

Contract obligations
$1,777,858,157 Net of deobligations, by contracts coded NAICS 541810
Contractors
155 Parent companies with an obligation
Largest contractor
The Interpublic Group of Companies Inc $373 million, 20.4% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1
The Interpublic Group of Companies Inc 4 awardees, including IPG Dxtra, Inc. and Mullenlowe US Inc.
$373,413,043
Rank history: #2 in FY2021, #2 in FY2022, #2 in FY2023 and #6 in FY2025; up 1 since FY2023.
2 $366,133,003
Rank history: #1 in FY2021, #1 in FY2022, #1 in FY2023 and #2 in FY2025; down 1 since FY2023.
3 $238,049,735
Rank history: not on the FY2021 list, #11 in FY2022, not on the FY2023 list and #1 in FY2025; returned.
4
WPP PLC 2 awardees, including Wunderman Thompson LLC and Young & Rubicam LLC
$186,312,921
Rank history: not on the FY2021–FY2022 lists, #3 in FY2023 and #4 in FY2025; down 1 since FY2023.
5 $77,060,488
Rank history: not on the FY2021–FY2023 lists and #8 in FY2025; new.
6 $74,627,798
Rank history: #5 in FY2021, #6 in FY2022, #7 in FY2023 and #5 in FY2025; up 1 since FY2023.
7 $71,139,431
Rank history: #19 in FY2021, not on the FY2022–FY2023 lists and #7 in FY2025; returned.
8
Sapient Corporation Through Plowshare Group, Inc.
$66,441,936
Rank history: #4 in FY2021, #5 in FY2022, #6 in FY2023 and #9 in FY2025; down 2 since FY2023.
9 $45,123,404
Rank history: #3 in FY2021, #3 in FY2022, #4 in FY2023 and not on the FY2025 list; down 5 since FY2023.
10 $43,112,695
Rank history: not on the FY2021–FY2023 lists and #3 in FY2025; new.
11 $40,998,972
Rank history: #9 in FY2021, #10 in FY2022, #8 in FY2023 and #21 in FY2025; down 3 since FY2023.
12 $35,649,670
Rank history: #6 in FY2021, #4 in FY2022, #9 in FY2023 and #17 in FY2025; down 3 since FY2023.
13 $24,109,219
Rank history: #8 in FY2021, #9 in FY2022, #14 in FY2023 and #82 in FY2025; up 1 since FY2023.
14 $14,796,389
Rank history: not on the FY2021–FY2023 lists and #25 in FY2025; new.
15 $13,939,723
Rank history: #7 in FY2021, #7 in FY2022, #10 in FY2023 and #12 in FY2025; down 5 since FY2023.
16 $12,509,560
Rank history: #14 in FY2021, #12 in FY2022, #11 in FY2023 and #14 in FY2025; down 5 since FY2023.
17 $10,744,902
Rank history: #12 in FY2021, #13 in FY2022, #13 in FY2023 and #16 in FY2025; down 4 since FY2023.
18 $9,700,222
Rank history: #11 in FY2021, #14 in FY2022, #12 in FY2023 and #19 in FY2025; down 6 since FY2023.
19 $9,130,265
Rank history: #28 in FY2021, #24 in FY2022, #21 in FY2023 and not on the FY2025 list; up 2 since FY2023.
20 $6,768,604
Rank history: #43 in FY2021, #39 in FY2022, #30 in FY2023 and #20 in FY2025; up 10 since FY2023.
21 $5,165,771
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
22 $5,120,757
Rank history: #18 in FY2021, not on the FY2022 list, #17 in FY2023 and #18 in FY2025; down 5 since FY2023.
23
Concepts Inc.
$4,953,642
Rank history: not on the FY2021–FY2022 lists, #16 in FY2023 and #22 in FY2025; down 7 since FY2023.
24 $3,321,275
Rank history: #21 in FY2021, #18 in FY2022, #18 in FY2023 and #13 in FY2025; down 6 since FY2023.
25 $3,229,236
Rank history: #36 in FY2021, #33 in FY2022, #20 in FY2023 and not on the FY2025 list; down 5 since FY2023.
26 $3,060,362
Rank history: not on the FY2021 list, #21 in FY2022, #27 in FY2023 and #42 in FY2025; up 1 since FY2023.
27 $2,949,590
Rank history: #16 in FY2021, #19 in FY2022, #24 in FY2023 and #23 in FY2025; down 3 since FY2023.
28 $2,851,004
Rank history: #33 in FY2021, #20 in FY2022, #23 in FY2023 and #31 in FY2025; down 5 since FY2023.
29 $2,397,250
Rank history: #38 in FY2021, #17 in FY2022, #19 in FY2023 and #26 in FY2025; down 10 since FY2023.
30 $2,385,019
Rank history: #20 in FY2021, #22 in FY2022, #26 in FY2023 and #24 in FY2025; down 4 since FY2023.
31 $1,998,806
Rank history: #22 in FY2021, #8 in FY2022, #37 in FY2023 and not on the FY2025 list; up 6 since FY2023.
32 $1,976,249
Rank history: not on the FY2021–FY2022 lists, #22 in FY2023 and not on the FY2025 list; down 10 since FY2023.
33 $1,402,120
Rank history: #51 in FY2021, #48 in FY2022, not on the FY2023 list and #27 in FY2025; returned.
34 $1,109,414
Rank history: #26 in FY2021, not on the FY2022–FY2023 lists and #29 in FY2025; returned.
35
Shield Analysis Technology LLC
$978,552
Rank history: not on the FY2021 list, #31 in FY2022, #35 in FY2023 and #32 in FY2025; unchanged since FY2023.
36 $919,277
Rank history: #78 in FY2021, #34 in FY2022, #36 in FY2023 and #68 in FY2025; unchanged since FY2023.
37
Daniel J. Edelman Inc.
$897,655
Rank history: #13 in FY2021, #30 in FY2022, #34 in FY2023 and not on the FY2025 list; down 3 since FY2023.
38 $835,000
Rank history: #35 in FY2021, #36 in FY2022, #28 in FY2023 and #44 in FY2025; down 10 since FY2023.
39 $711,191
Rank history: not on the FY2021–FY2023 lists and #39 in FY2025; new.
40 $638,610
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
41 $600,073
Rank history: #32 in FY2021, #38 in FY2022, #40 in FY2023 and #45 in FY2025; down 1 since FY2023.
42 $600,000
Rank history: not on the FY2021–FY2022 lists, #39 in FY2023 and #69 in FY2025; down 3 since FY2023.
43 $574,227
Rank history: not on the FY2021–FY2023 lists and #10 in FY2025; new.
44 $569,181
Rank history: #50 in FY2021, #42 in FY2022, #31 in FY2023 and #84 in FY2025; down 13 since FY2023.
45 $525,300
Rank history: not on the FY2021–FY2022 lists, #53 in FY2023 and #46 in FY2025; up 8 since FY2023.
46 $525,120
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
47 $450,000
Rank history: not on the FY2021–FY2022 lists, #42 in FY2023 and not on the FY2025 list; down 5 since FY2023.
48 $429,082
Rank history: not on the FY2021–FY2023 lists and #37 in FY2025; new.
49 $412,000
Rank history: not on the FY2021–FY2022 lists, #43 in FY2023 and #38 in FY2025; down 6 since FY2023.
50 $399,919
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
51
Aardvark Studios LLC
Top agencies
$384,425
Rank history: not on the FY2021–FY2023 lists and #76 in FY2025; new.
52 $362,673
Rank history: #67 in FY2021, #59 in FY2022, #62 in FY2023 and #30 in FY2025; up 10 since FY2023.
53 $322,997
Rank history: not on the FY2021 list, #43 in FY2022, #59 in FY2023 and #93 in FY2025; up 6 since FY2023.
54 $309,996
Rank history: not on the FY2021–FY2022 lists, #47 in FY2023 and #43 in FY2025; down 7 since FY2023.
55 $260,011
Rank history: not on the FY2021–FY2023 lists and #36 in FY2025; new.
56 $259,852
Rank history: not on the FY2021–FY2023 lists and #47 in FY2025; new.
57 $249,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
58 $249,000
Rank history: not on the FY2021–FY2022 lists, #54 in FY2023 and #49 in FY2025; down 4 since FY2023.
59 $249,000
Rank history: not on the FY2021–FY2023 lists and #59 in FY2025; new.
60 $211,374
Rank history: #23 in FY2021, #23 in FY2022, #38 in FY2023 and not on the FY2025 list; down 22 since FY2023.
61
Clear Channel Outdoor LLC
$194,837
Rank history: not on the FY2021–FY2023 lists and #41 in FY2025; new.
62 $188,599
Rank history: not on the FY2021–FY2022 lists, #50 in FY2023 and not on the FY2025 list; down 12 since FY2023.
63 $171,524
Rank history: not on the FY2021–FY2022 lists, #46 in FY2023 and not on the FY2025 list; down 17 since FY2023.
64 $156,000
Rank history: not on the FY2021–FY2023 lists and #58 in FY2025; new.
65 $141,400
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
66 $120,200
Rank history: #41 in FY2021, #50 in FY2022, #51 in FY2023 and not on the FY2025 list; down 15 since FY2023.
67 $119,760
Rank history: not on the FY2021–FY2023 lists and #63 in FY2025; new.
68 $119,348
Rank history: not on the FY2021 list, #56 in FY2022, #66 in FY2023 and #65 in FY2025; down 2 since FY2023.
69 $118,721
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
70 $116,100
Rank history: not on the FY2021–FY2022 lists, #64 in FY2023 and not on the FY2025 list; down 6 since FY2023.
71 $113,263
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
72 $110,811
Rank history: #60 in FY2021, not on the FY2022 list, #83 in FY2023 and #100 in FY2025; up 11 since FY2023.
73 $106,984
Rank history: not on the FY2021–FY2023 lists and #66 in FY2025; new.
74 $102,000
Rank history: not on the FY2021–FY2022 lists, #85 in FY2023 and not on the FY2025 list; up 11 since FY2023.
75 $100,000
Rank history: not on the FY2021–FY2022 lists, #74 in FY2023 and not on the FY2025 list; down 1 since FY2023.
76 $97,833
Rank history: not on the FY2021–FY2022 lists, #73 in FY2023 and not on the FY2025 list; down 3 since FY2023.
77 $89,000
Rank history: #61 in FY2021, #61 in FY2022, #69 in FY2023 and not on the FY2025 list; down 8 since FY2023.
78 $84,850
Rank history: not on the FY2021–FY2023 lists and #28 in FY2025; new.
79 $80,000
Rank history: not on the FY2021–FY2022 lists, #61 in FY2023 and #52 in FY2025; down 18 since FY2023.
80 $75,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
81 $75,000
Rank history: not on the FY2021 list, #62 in FY2022, not on the FY2023 list and not on the FY2025 list; returned.
82 $74,790
Rank history: not on the FY2021–FY2022 lists, #76 in FY2023 and not on the FY2025 list; down 6 since FY2023.
83
Outreach Process Partners LLC
$72,073
Rank history: not on the FY2021–FY2022 lists, #75 in FY2023 and not on the FY2025 list; down 8 since FY2023.
84 $70,587
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
85
Diversity Marketing and Communications LLC
$70,402
Rank history: not on the FY2021–FY2023 lists and #33 in FY2025; new.
86 $64,800
Rank history: not on the FY2021 list, #51 in FY2022, #71 in FY2023 and #72 in FY2025; down 15 since FY2023.
87 $60,500
Rank history: not on the FY2021 list, #64 in FY2022, #80 in FY2023 and not on the FY2025 list; down 7 since FY2023.
88 $60,000
Rank history: #53 in FY2021, #55 in FY2022, #60 in FY2023 and not on the FY2025 list; down 28 since FY2023.
89 $54,588
Rank history: not on the FY2021–FY2023 lists and #88 in FY2025; up 29 since FY2023.
90 $54,084
Rank history: #31 in FY2021, #35 in FY2022, #44 in FY2023 and #85 in FY2025; down 46 since FY2023.
91 $52,200
Rank history: not on the FY2021–FY2023 lists and #74 in FY2025; new.
92 $51,800
Rank history: not on the FY2021–FY2023 lists and #77 in FY2025; new.
93 $50,000
Rank history: not on the FY2021–FY2023 lists and #78 in FY2025; new.
94 $50,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
95 $49,930
Rank history: not on the FY2021 list, #67 in FY2022, #86 in FY2023 and not on the FY2025 list; down 9 since FY2023.
96 $43,750
Rank history: #68 in FY2021, not on the FY2022–FY2023 lists and #81 in FY2025; returned.
97 $40,500
Rank history: not on the FY2021 list, #71 in FY2022, #94 in FY2023 and not on the FY2025 list; down 3 since FY2023.
98 $40,211
Rank history: not on the FY2021–FY2022 lists, #63 in FY2023 and #55 in FY2025; down 35 since FY2023.
99
National Cinemedia LLC
$40,000
Rank history: not on the FY2021–FY2023 lists and #95 in FY2025; new.
100 $38,642
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
Show 75 more

100 of 155 contractors listed here. See the rest on GovTribe.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.83 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2024 ran Oct 1, 2023 – Sep 30, 2024. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2023. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2023 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 541810 contractors in FY2024?

1. The Interpublic Group of Companies Inc ($373M), 2. Omnicom Group Inc. ($366M), 3. DDB Chicago Inc. ($238M), 4. WPP PLC ($186M), 5. True North Communications Inc. ($77.1M), 6. Stratacomm, LLC ($74.6M), 7. Porter Novelli Public Services Inc. ($71.1M), 8. Sapient Corporation ($66.4M), 9. Young & Rubicam Inc. ($45.1M), 10. Wunderman Thompson LLC ($43.1M).

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