RFP 24C063000 CHP-California Motorcycle Safety Program

The California Highway Patrol (CHP) has issued an RFP to obtain proposals for the development and implementation of a recruitment marketing campaign and advertising services for the CHP's Special Project Section (SPS) - Motorcycle Safety Unit. The goal is to educate the public, increase awareness, and reduce injuries and fatalities from motorcycle-involved collisions in California. The project requires the creation and development of cutting-edge, cost-effective advertising activities to support the CHP's overall mission. Proposers must submit detailed work plans, cost proposals, and supporting documentation. The contract term is anticipated to be three years, effective from July 1, 2024, or upon approval by the Department of General Services. The RFP specifies the DVBE participation requirement has been waived, but a DVBE incentive is available. The estimated contract value is $2.4 million over the three-year term, with a maximum of $800,000 per fiscal year, subject to annual budget allocation. Proposals are due by May 24, 2024, and will be evaluated based on technical, cost, and preference/incentive points, with the highest scoring proposal receiving the award.