RFP 25C013000 CHP Public Awareness Educational Campaign for Teen Distracted Driving

The California Highway Patrol (CHP) has issued Request for Proposal (RFP) 25C013000 for a Public Awareness Educational Campaign targeting teen distracted driving. The solicitation seeks a vendor to develop and implement a comprehensive statewide educational initiative focused on reducing traffic crashes, fatalities, and injuries among teen drivers aged 15-19. Proposed services include conducting 175 school presentations, 30 community outreach events, 8 Train-the-Trainer events, 4 Affected Family Workshops, producing 4 public service announcements/educational videos, conducting 6 focus groups, and distributing 5,000 pre- and post-event surveys. Minimum qualifications for proposers include three years of experience in teen resources, law enforcement training, and safety programming. The evaluation will be based on a point system: technical points (maximum 800), cost points (maximum 400), and potential preference/incentive points. The RFP was posted on April 30, 2025, with proposals due by May 14, 2025. The contract period is set to commence on October 1, 2025, with potential for a one-year extension, and all services must be completed by September 30, 2026.

Initially restricted to non-profit organizations, the first addendum to the RFP removed this limitation, expanding eligibility to all potential proposers. The solicitation includes provisions for Disabled Veteran Business Enterprise (DVBE) participation, with a waived mandatory participation requirement but an opportunity to earn incentive points for DVBE involvement. While no incumbent vendor is specified, the project emphasizes community engagement and educational outreach. The total budget for the project is $510,000, funded through the Teen Distracted Driving (TDD) V Grant, with specific pricing schedules established for various components such as school presentations (maximum $1,645 each) and community outreach events (maximum $1,540 each). The contract will be awarded to the highest-scoring responsive and responsible proposer, taking into account technical merit, cost-effectiveness, and potential preference points.