Tobacco Free Florida Marketing and Media Campaign Services

The Florida Department of Health (DOH) is seeking a qualified vendor to provide management and coordination services for the continuation of the statewide Tobacco Free Florida media campaign. The selected contractor will be responsible for developing and executing a comprehensive multimedia campaign, including media buying, public relations, graphic design, media production, and web/interactive activities. The targeted audiences are adults aged 18-55 for cessation efforts and youth aged 11-17 and young adults aged 18-24 for prevention efforts. The ITN specifies that vendor qualifications and experience are more important than price, as the contractor must have strong knowledge of Florida's population and effective strategies to reach the target audiences. Replies are due by August 6, 2024, and the anticipated contract term is from January 1, 2025, or the contract execution date, through June 30, 2029, with the possibility of up to five one-year renewals.

The ITN does not mention any set-aside designations or restrictions on the types of organizations that can respond. The current incumbent contractor is Alma Advertising, LLC, which conducts media buying through OMD. The contract will be funded through Florida's constitutional amendment requiring the state legislature to fund a comprehensive tobacco education and use prevention program, which provides approximately $64 million in annual funding, with one-third allocated for educational and counter-marketing mass media.