HIV Prevention Minority Media Campaign

The Florida Department of Health (the Department) is seeking proposals for the design, development, and implementation of a statewide HIV Prevention Minority Media Campaign (Media Campaign). The Media Campaign should prioritize HIV prevention, but also include messaging across syndemics to address prevention of hepatitis, STDs, and other diseases or conditions affecting populations at risk of contracting HIV. The Department is looking for a contractor to provide comprehensive services, including campaign strategy, creative development, production, media planning and placement, and campaign evaluation. The contract will have a three-year term, with the potential for up to three one-year renewals. Proposals are due on February 14, 2024, and the Department anticipates awarding a single contract to the responsive, responsible Respondent offering the most advantageous proposal. The Department has indicated that approximately $5,000,000 is available annually for this contract, subject to the availability of funds.

The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. However, it does require respondents to have at least 5 years of experience in various aspects of public health media campaign development and implementation. The RFP does not list any incumbent vendors or current contractors, nor does it provide information about any existing infrastructure or technology that requires integration. The total anticipated annual budget for this contract is approximately $5,000,000, subject to the availability of funds.