Social Media Marketing for UCF RESTORES

The University of Central Florida (UCF) is seeking a qualified supplier to provide social media marketing services for UCF RESTORES, a nationally recognized trauma treatment and mental health training center, through an Invitation to Negotiate (ITN) numbered 2025-07DCSA. The procurement covers comprehensive social media marketing services with three primary components: account management, social media management, and marketing and graphic design support. Specific deliverables include developing a comprehensive social media strategy across multiple platforms, conducting annual social media audits, creating engaging content, designing graphic materials and digital assets, and providing monthly coordination calls with UCF RESTORES leadership. Respondents must demonstrate experience with university-based clinical research centers and submit staff resumes highlighting HIPAA and confidential entity experience. The evaluation criteria will allocate points across five categories: experience and qualifications (15 points), project staff qualifications (15 points), responsiveness to scope and project approach (30 points), overall pricing (30 points), and conformance to mandatory and preferred conditions (10 points). Critical dates include written inquiry submissions due by December 10, 2025, at 5:00 PM EST, with proposals due January 8, 2026, at 3:00 PM EST via the Bonfire Web Portal, and a Zoom bid opening scheduled for the same date and time.

The contract is non-exclusive and will initially run from March 12, 2026, through March 11, 2031, with potential renewals up to five additional years. While no specific set-aside designations are mentioned, the procurement includes standard UCF contractual requirements such as insurance minimums of $1,000,000 per occurrence/$2,000,000 aggregate for general liability, workers' compensation coverage, and potential auto liability requirements. Intellectual property will be assigned to UCF as work-for-hire, and suppliers must comply with Florida public records laws, background check protocols, and E-Verify requirements. The contract allows for potential extension to other Florida governmental agencies at the supplier's discretion. Pricing must be submitted as a fixed fee with itemized billing rates for various personnel categories, and the university will not reimburse travel, meals, or lodging expenses. Although a specific budget range is not disclosed, the comprehensive nature of the services and five-year contract duration suggest a significant potential contract value for the selected marketing services provider.